Brand Licensing 

Its official! Simmba makers claim ‘SIMBA’ trademark

SIMBA, India’s most loved emerging craft beverage venture owned by Sona Beverages has licensed Rohit Shetty Picturez LLP to use the trademark “Simba” for the recently-released Ranveer Singh and Sarah Ali Khan starrer “Simmba”. Rohit Shetty, Director, Rohit Shetty Picturez LLP, “We are thankful to Prabhtej for licensing SIMBA trademark for my upcoming film Simmba.” Prabhtej Singh Bhatia, Founder & CEO, SIMBA Craft Beverages, “We are happy to license the usage of the name of SIMBA, our beverage brand to Rohit Shetty Picturez LLP. We are India’s most loved craft…

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#LCExcl Interview Character Licensing TV & Films 

#LCExcl – Style quotient makes ‘Little Singham’ a different character: Reliance Animation COO Tejonidhi Bhandare

(Image Courtesy: Facebook) “The style quotient and the contemporary character appeal supported by the established brand name makes ‘Little Singham’ a different character and a brand in itself,” said Tejonidhi Bhandare, COO, Reliance Animation. Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’. The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan. Dabur Red Paste has come on-board as the title sponsor of the show. The…

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Celebrity TV Series Licensing 

‘Little Singham’ to roar from April 21, aims to become India’s favourite character

Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’. The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan. Inspired by ‘Singham’, Little Singham, aims to become India’s favorite animation character, targeting children in the age-group of 5-11 years. Dabur Red Paste has come onboard as the title sponsor of the show. The digital rights of the show have been sold to Netflix. Director, producer…

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