Penguin Ventures in many licensing agreements to extend its Peter Rabbit brand

  In the latest from Penguin Ventures, it has entered into a lot of licensing agreements to extend its Peter Rabbit brand, among others, it is said. Firstly, Penguin has joined forces with Gund to create Peter Rabbit soft toys in recognition of the work of Great Ormond Street Hospital, a children’s hospital in the U.K. The new toys will feature original artworks and colours created by the hospital’s patients to reflect uniforms of nurses in the late 1800s–the period of time in which Beatrix Potter, the author of Peter Rabbit was living. Next, the…

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