FREAKY FRIDAY – From Paintcollar to Souled Store: These startups have taken merchandising, art licensing to different level

Reading Time: 5 minutes Post Views: 7,193 From customization to merchandising, E-commerce in India has changed the way, something that was unthinkable years ago. Fashion is the highest margin category in e-commerce, with most online marketplaces reporting that first-time customers often prefer to make fashion or mobile phone purchases. In fact, this category has given rise to a bunch of startups in the last few years. Love Khaleesi from the Games of Thrones? Or still stuck in Harry Potter or FRIENDS? Want to showcase it on your quirky t-shirts or recently bought iPhone? Don’t…

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