Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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Sports Sports Licensing 

Valencia takes merchandise operation in-house after Puma deal

Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years. Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets. The decision from the La Liga side was taken as part of a new digital business plan. The club has relaunched its online store and digital platforms to allow them to gather more information about…

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Fashion Licensing 

PUMA, Maybelline create athleisure-inspired collection

Sports brand PUMA is taking athleisure to the next level through collaboration with Maybelline. PUMA and Maybelline New York collaborated to launch their first-ever ‘PUMA x Maybelline special-edition collection’ which fuses beauty, fashion and sport into one high-performance makeup collection. PUMA x Maybelline’s makeup collaboration was designed with the always-on, do-it-all lifestyle of Generation Z and millennials top of mind. “Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high-performance products that keep up with…

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Accessories Licensing Apparel Licensing 

PUMA and Barbie launch new fashion collection

Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are included in an…

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Celebrity Licensing Fashion & Accessories 

Selena Gomez releases her first apparel collection ‘Strong Girl’

Singer and actress Selena Gomez has released her first apparel collection “Strong Girl” in association Puma under her ‘SG x Puma’ label. The collection is inspired by strong women throughout history and includes athleisurewear in shades of black, white and gray. The collection also comprises of graphic jackets, faux leather accessories, mesh tops, and a luxe velvet catsuit. Check out the collection here: Under the recently-launched SG Runner, a new shoe designed and constructed by the star has also been revealed. According to a PUMA press release, Selena “wanted to…

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Accessories Licensing Movie Licensing 

PUMA, Hasbro create ‘Transformers’ themed footwear collection

PUMA has associated with Hasbro to create Transformers themed footwear collection. PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. “We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, the EMEA director for fashion and home at Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two ’80s icons for the first time: Transformers and the PUMA RS shoe.…

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Collaborations Sports 

KL Rahul joins Virat Kohli, signs three-year contract with Puma

Joining Indian Captain Virat Kohli, Global sportswear brand PUMA has roped in Indian cricketer KL Rahul as brand ambassador. PUMA announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sporty style categories The association has been facilitated by Cornerstone Sport, which exclusively represents KL Rahul and Indian Skipper Virat Kohli including many others. With this partnership, Rahul joins the league of many sports athletes and superstars including Virat Kohli, strengthening the foothold of the…

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Merchandise Licensing 

Smiley, Chinatown Market launch new collection at PUMA pop-up event

Smiley announced a special partnership with Chinatown Market, the streetwear brand. The collection was previewed at PUMA’s exclusive basketball pop-up event during this season’s NBA draft in New York City. The Smiley x Chinatown Market’s streetwear collection features playful graphics, keeping the entire line accessible and simple. This is the first installment of the collaboration and more products are expected to launch this fall. Check out some products from the collection here: Image Courtesy: The Smiley Blog  “Smiley is a global lifestyle brand admired by many,” said Nicolas Loufrani, founder,…

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Brand & Lifestyle Celebrity Collaborations 

#ComeOutandPlay, urges Virat Kohli to young Indians to promote brand

Indian cricket team captain and fitness enthusiast Virat Kohli features in a new digital campaign by DDB Mudra Group to promote his own Puma clothing line. Besides, the main agenda through the commercial is to encourage people to put their mobile phones down and incorporate sport into their daily lives for a better future. Kohli and Puma launched the ‘One8’ apparel range back in November 2017.  The DDB Mudra claimed to be launching the campaign in response to a pan-India research study on physical activity and sports adoption in the…

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Celebrity Collaborations 

Disha Patani, Bani J unveils Puma’s ‘En Pointe’ in India

Celebrating the spirits of women and high achievements, Puma is all set to launch its latest campaign. Puma India’s women ambassador Disha Patani has partnered with fitness expert and actor Bani J to celebrate and unveil their journey to perfection. With the campaign, the brand introduces its SS18 women’s collection ‘En Pointe’ in India. En-Pointe is a range of fitness, training and athleisure apparel, footwear and accessories. Puma has launched the campaign by releasing a short film featuring the leading ladies — Disha Patani and Bani J. Catch the making…

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