Brand Licensing Celebrity Licensing 

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

Reading Time: 2 minutes Post Views: 5,888 Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead and signed a Rs 110-crore endorsement eight-year long licensing deal with sports lifestyle brand Puma. Kohli will work with the German outfit to launch a signature line of sports lifestyle products with a special logo and brand identity.  A major part of the licensing deal estimated between Rs 12 to 14 crore annually is locked up in fixed payout. The signing up with…

Read More
Accessories Licensing Apparel Licensing Fashion Licensing Sports Licensing 

Rihanna to unveil Fenty Puma Debut Collection with Pop-up stores

Reading Time: < 1 minute Post Views: 3,178 After debuting her street style-inspired Fenty x Puma collection at New York Fashion Week in February, Rihanna’snew line will finally arrive in stores next week, including two pop-up locations in New York and Los Angeles. Fans will be able to get their hands on items from retailers including Bergdorf Goodman, Six:02 and Puma, as well as two pop-up stores in New York and LA. Rihanna’s first collection will boast a jumper, jacket, sweatpants and a maxi dress, with more items set to join in October and November. Rihanna…

Read More
%d bloggers like this: