Apparel Licensing Celebrity Licensing 

Tiger Shroff launches active wear brand ‘PROWL’

Reading Time: < 1 minute Post Views: 7,321 Joining the celebrity bandwagon, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand PROWL, in association with Mojostar on September 10. The wide range of products includes T-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear starting at Rs 999. PROWL will target young consumers between 18 and 25 years of age and will offer activewear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later. T-Series also released featuring the actor titled…

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Brand & Lifestyle Brand Licensing Celebrity Collaborations 

Jacqueline Fernandez, Mojostar launch female-only fitness brand ‘Just F’

Reading Time: 3 minutes Post Views: 4,928 Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand ‘Just F’with Mojostar. With this launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’. Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder and CEO of Dream Theatre.…

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Celebrity Licensing 

Tiger on the Prowl: Shroff starts entrepreneurial journey with Mojostar

Reading Time: 2 minutes Post Views: 3,837 After Shahid Kapoor and Virat Kohli, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand ‘Prowl’ in partnership with the Indian firm Mojostar. Mojostar is the brainchild of Anirban Das Blah, founder of entertainment agency KWAN and Jiggy George, founder, Dream Theatre, a leading licensing company. The fitness brand is targeted at the youth (18-25 years) and will feature clothing, accessories priced in the range of Rs 1000 to Rs 3000 (approx USD15 to USD45). Prowl is expected to hit the markets in June…

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