Apparel Licensing Movie Licensing 

Primark releases new Harry Potter sleepwear collection

Reading Time: < 1 minute Post Views: 2,958 Primark has unveiled a new Harry Potter sleepwear collection. The range is available for women and children, with shorts to cami sets all given a special Harry Potter twist. The prices of the products range between USD 4 and USD 20. Check out the collection here: The collection includes striped pyjama tops and trousers, a navy pyjama set, a cami set, plus pyjama nightshirt and trousers for women, while children can pick up a cream pyjama set, plus slippers and onesies (in burgundy and grey). In addition,…

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Brand Licensing 

Primark releases new Harry Potter collections

Reading Time: < 1 minute Post Views: 5,741 Primark has made it be known that new and exclusive Harry Potter collections have just hit the rails following on from the success of its Back to Hogwarts range in the summer. The fast fashion retailer has been parading the new lines on its blog and its social media channels. New women’s lines include Hogwarts sweatshirts and joggers, hoodies, striped satin pyjama sets, pyjama shorts, house sweatshirts, Quidditch loungewear crop top, leggings, long-sleeved pyjama tops, nightshirt, slippers and socks. In addition, new children’s lines include sequin t-shirts,…

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Celebrity Licensing 

Primark ties up with YouTube star Saffron Barker

Reading Time: 2 minutes Post Views: 3,537 Fast fashion retailer Primark has teamed up with YouTube star Saffron Barker for the launch of a new home and loungewear range. Collections of the new collaboration that launched in stores internationally and online on October 23 include 21 pieces covering home, loungewear and stationery products. Designed to reflect Saffron’s personality, sequins, slogans and cheeky winking eye motifs appear on products including pyjamas, pillows, photo clips and mugs among others. Saffron is also taking part in a number of meet and greets. She appeared at the Oxford…

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Apparel Licensing 

Primark continues with its licensed offering for all ages

Reading Time: < 1 minute Post Views: 3,545 Primark, the Licensing award winner, is continuing to bolster its licensed offering across all age groups introducing new additions to its Disney Baby collection. The retailer, which won Best Retailer of Adult Licensed Products at The Licensing Awards earlier this month, showcased new ranges featuring Bambi, Winnie the Pooh and Marie from The Aristocats on its popular blog. The additions include sleep suits with hats, baby grows and bibs, a Bambi peplum outfit, a muslin three-pack, character blankets, character comforters and a dungaree set.  

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Event News 

Disney hosts gala dinner; one to support charity, the other to celebrate its licensees

Reading Time: 2 minutes Post Views: 3,037 With all its licensees in attendance, Disney UK hosted a spectacular gala dinner in support of Great Ormond Street Hospital Children’s Charity and GroceryAid on 27 April at the Roundhouse in London. The mouse house also took the occasion to celebrate its licensees. Attended by over 500 licensees, retailers and partners, the night featured special guest appearances from Star Wars actor Anthony Daniels and Kevin McNally, who stars in the upcoming film Pirates of the Caribbean: Salazar’s Revenge. A number of awards were given away that evening. The full list…

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Event News Uncategorized 

Warner Bros. honours number of its partners

Reading Time: 2 minutes Post Views: 2,788   At the recently held WBCP EMEA 2017 European Licensing Summit in London, Warner Bros. Consumer Products EMEA honoured a number of its best-in-class key partners. Mattel won the prize for Licensee of the Year in recognition of its dedication to creating retail specific consumer offerings across a range of properties that include Batman v Superman and DC Super Hero Girls. The Studio has also been praised for its role in developing a framework that has ensured commercial growth and the extension of the long-standing partnership with…

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