Accessories Licensing Apparel Licensing Character Licensing 

King Features, Bellerose join hands for ‘Popeye and Olive Oyl’ fashion collection

Reading Time: < 1 minutes Post Views: 4,678 To celebrate the spinach-lover’s 90th Anniversary, King Features Syndicate collaborates with Bellerose for the iconic Popeye and Olive Oyl fashion accessories. The transaction was brokered by Biplano Licensing. As per the deal, Bellerose has launched an exclusive collection for boys and girls paying homage to the fun, romantic and fashionable universe of the cartoon duo. The apparel collection will feature playful prints, pre-worn looks and timeless pieces made in true Bellerose fashion. (Image Courtesy: Licensing Biz) “Bellerose’s trendy and whimsical designs perfectly capture the essence of Popeye…

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King Features hires new people to strengthen its core team

Reading Time: < 1 minutes Post Views: 2,877 King Features – the licensor for Popeye and Betty Boop has been on hiring spree to strengthen the firm’s aggressive expansion plans into entertainment and new artist and IP acquisition. This move came ahead of the Licensing Expo 2018, which took place at the Las Vegas from May 22-24. Here’s a list of the new joinees: Ricky Li and Christina Nix Lynch have been appointed as directors of licensing Bridgette Bek appointed as the senior director of digital marketing Erinn Smart has joined in as director of…

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Character & Entertainment 

Popeye’s 90th Anniversary: King Features unveils score of new partnerships

Reading Time: 2 minutes Post Views: 6,507 Ahead of the 90th anniversary celebration of its animated sailor character “Popeye”, King Features has unveiled a score of new associations. Here’s where you can spot the spinach-loving sailor: T-shirts and sweaters in Canada from Vision/Eleven Apparel Apparel, accessories and novelties from American Features Corporation in Japan Adult and children’s apparel from Saborn and Manifatture in Benelux and Italy T-shirts, hoodies and pajamas from Oaktarget Garments in the UK and Ireland Performance swimwear and accessories from Taymory across multiple territories Adult tees from Chocoolate in Hong Kong,…

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Event News 

Licensing Expo Japan ends on a happy note

Reading Time: 2 minutes Post Views: 3,089 UBM’s Global Licensing Group, organizers of Licensing Expo, has come out with the initial results of its inaugural licensing trade show in Tokyo, Licensing Expo Japan. On the whole, Licensing Expo Japan brought 400 international and Japanese brands as well as 13,200 licensees and retailers to Tokyo Big Sight for three days of networking and deal making. The exhibiting brands and agents who took part in the Expo included Astro Boy, B. Duck, Betty Boop, CAA-GBG, Capsubeans, Caterpillar, Copyrights Asia, Corvette, The Dark Tower, Dwell Studios, Gaia, Hoppe-chan,…

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