Event 

Comic Con Mumbai 2018: What can you expect

Come winter, and Comic Con Mumbai is here to give all you pop culture aficionados the best kind of party. This time around the year, like every year, fans are prepping to huddle up under one roof not just to discuss movies and books but to bring their favourites to life. It’s a celebration for the comic book enthusiasts who have stood by their fandoms through thick and thin. There will be guests like comic book writers and illustrators, and even some entertainers ranging from stand-up comedians to cosplayers who…

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Merchandise Licensing 

Merchandise startups see robust demand for quirky statement t-shirts in India. Here’s why

T-shirt or Merchandises, reflecting quirky one-liners or pop-culture have become a style statement for thousands of millennials in India. Whether any famous line from their favourite sitcom (FRIENDS or Big Bang Theory), or one liners such as Kaafi Liberal etc, merchandise startups such as the Souled Store, Campus Sutra and Fully Filmy, are witnessing about 60% of their total sales coming from their T-shirts segment, according to a TOI report. Aditya Agarwal, co-founder, Campus Sutra told TOI that besides having an online presence, the company has also set up a…

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Character Licensing Merchandise Licensing 

30th anniversary of Shark Week: Discovery unveils robust licensing programmes

To celebrate Shark Week’s 30th anniversary, Discovery has unveiled its ‘most ambitious merchandising programme with a robust product line-up, including new apparel, accessories, books, toys, packaged goods among others. “Over the last 30 years Shark Week has transformed into a pop culture phenomenon,” said Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises. “We are excited to have such incredible partnerships on board to give Shark Week fans the opportunity to see and experience this week of amazing, family-friendly content as we celebrate these fearsome and captivating ocean creatures.” Here…

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Celebrity Character Licensing 

Anushka Sharma imbibes Tinkle’s Suppandi for NUSH’s spring-summer collection

If you are a 90’s kid, then you would surely remember the popular character ‘Suppandi’ from Tinkle Comics Universe. NUSH – the brand with an incredible success story, has an ambitious plan for her spring-summer collection. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH. NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses. Reminisce all those lazy summer afternoons that…

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