Character Licensing Merchandise Licensing 

The Pokémon Company unveils ‘Lavender Town’ inspired fashion line

Reading Time: < 1 minutes Post Views: 3,494 The Pokémon Company International unveiled a new original collection of apparel and accessories influenced by Lavender Town, an iconic and fan-favorite location in the Kanto region. Lavender Town originally appeared in the Pokémon Red and Pokémon Blue video games and is recognized among fans as the most mysterious and one of the most iconic locations in the video game series. The new collection includes a wide range of products including crewneck sweatshirts, 9Fifty Baseball Cap by New Era, leggings, infinity scarf, backpacks, laptop sleeves, colour changing mugs, lunch boxes…

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Toys & Games 

The Pokémon Company introduces 3 new titles for Nintendo Switch

Reading Time: < 1 minutes Post Views: 2,311 The Pokémon Company has announced launch of three new Pokémon titles for Nintendo Switch. Pokémon: Let’s Go, Pikachu! Pokémon: Let’s Go, Evee and the free-to-start Pokémon Quest have all been brought into the popular Pokémon cannon. The new games were unveiled in collaboration with Game Freak. With the addition of the new titles, Pokémon is expanding the scope of video game offerings for the clients. “With the launch of Pokémon Go in 2016 and the global sensation that ensued, millions of new players were introduced to the…

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Character & Entertainment 

Pokémon signs two new distribution partnerships in UK

Reading Time: < 1 minutes Post Views: 6,599 The Pokémon Company International has signed two new major distribution partnerships in the United Kingdom including Sony Pictures, as per a report in the Global License. Sony Pictures Television Networks, which includes POP, POP Max and the POP Fun app has acquired “Pokémon the Series: Black & White” for its platforms. Sky UK Unlimited, has picked up “Pokémon the Series: Diamond and Pearl.” Select content will be available on-demand on various Sky platforms and the Sky Kids app in a staggered roll-out this year. Sky UK Unlimited…

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Game Licensing 

Pokémon Company and Niantic unleash a raft of updates for AR mobile games

Reading Time: 2 minutes Post Views: 3,233 In their effort to keep Pokémon GO‘s sizable 65 million worldwide player base on board and find new recruits who didn’t get hooked last summer, developer Niantic and The Pokémon Company have come out with a number of new updates for their groundbreaking AR mobile game. A new Gyms update, which is available now on the App Store and Google Play, makes ownership more collaborative and encourages all players to visit friendly gyms and engage with them in new ways. A spinable Photo Disc similar to PokéStops that can…

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Pokémon Company teams up with Japanese escape room

Reading Time: < 1 minutes Post Views: 2,759 The Pokémon Company has teamed up with a Japanese escape room company to launch an exclusive Pokémon escape room across Japan. As part of an ongoing promotion for Pokémon the Movie: I Choose You, the initiative will move around eight cities across Japan. The escape room platform will feature the trial of Ho-Oh and has been designed to test knowledge of the fans of the Pokémon universe in order to escape. Escape Room challenges have been picking up steam over recent years, having first found notoriety among…

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Fashion & Accessories Fashion Licensing 

Prabal Gurung launches Pokemon fashion capsule collection

Reading Time: < 1 minutes Post Views: 4,072 The designer and media franchise are teaming up for a nine-piece capsule collection called Prabal Gurung x Pokémon The Prabal Gurung x Pokemon collection is inspired by the textures, silhouettes, and vibrant colors of Pikachu, Jigglypuff, Squirtle, Bulbasaur, and Charmander—aka five iconic Pokémon creatures. “Prabal Gurung expertly captured the joy of the Pokémon brand and its iconography in his designs for this fun and sophisticated collection,” says Karen Eggleston, senior manager, licensing, The Pokémon Company International. “We’re thrilled to team up with him for this collaboration during our 20-year celebration…

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Character & Entertainment Character Licensing Entertainment Licensing 

Nintendo and Pokémon Company launch Mario Pikachu Merchandise

Reading Time: < 1 minutes Post Views: 5,637 Mario Pikachu Merchandise will be available exclusively in Japan from 29th October In a new crossover between Mario and Pokémon, The Pokémon Company has announced a new line of merchandise called Mario Pikachu for release at the end of this month. The merchandise includes Pikachu Mario and Luigi plushies (shown above), Mario and Luigi themed card games, a game card case and a New 3DS LL cover. In addition, there are also playing cards, keyrings, notebooks, folders and t-shirts. The Mario Pikachu line of Merchandise will only…

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