Accessories Licensing Character Licensing 

Pokémon Company, Geox join hands for kids’ sneaker collection

Pokémon Company International has partnered with high technology footwear manufacturer Geox for a kid and junior’s sneaker collection. This is Geox’s first-ever kids’ collection with Pokémon. According to a report in the License Global, all sneakers will have its patented Net Breathing System. The “Pokémon” Collection by Geox will be available at retail stores, including Geox stores, in Europe this month. Recently, the Pokémon Company has announced the launch of three new Pokémon titles for Nintendo Switch. Pokémon: Let’s Go, Pikachu! Pokémon: Let’s Go, Evee and the free-to-start Pokémon Quest…

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Merchandise Licensing 

The Pokémon Company gets into slew of licensing deals

The Pokémon Company International has come out with a number of new licensing deals that cover back to school categories across leading territories in Europe. In the UK, Pokémon has signed Blueprint Collections for a range of stationery, Zak UK for lunchware and Trade Mark Collections for school bags. The first product ranges are expected to be launched in retail stores in 2017/18. The brand has also signed Alpa SAS for a range of school bags and stationery for France, Belgium, Luxembourg and the Nordics. In addition, Stor has been…

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Character & Entertainment 

Pokemon Company to celebrate Pokemon Day today

    The Pokémon Company International will celebrate Pokémon Day with a lot of merchandises, in-game activations and more. The day commemorates the launch of the first Pokémon games. Pokémon Day is celebrated worldwide on February 27 to celebrate the launch of the first Pokémon games in Japan in 1996. To kick off the celebrations, a new gallery figures collection will be available on the Pokémon Center website. The new set includes Eevee, Mew, Magikarp and Pikachu performing their signature attacks. Nintendo will also release a limited edition New Nintendo…

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