Pokemon Brand - Licensing Corner

Brand Pokémon continues to rule in 2017, toys and card sales spike in Europe

March 9, 2018 LC TEAMEurope, Pokemon Brand, Pokemon Go, Pokemon Merchandise, Sales, Toy Fair

Reading Time: 2 minutes Post Views: 8,000 It may have been the year after the Pokémon Go phenomenon, but Pokémon toys and merchandise continued to be a major success throughout 2017. The Pokémon Company International has announced that the brand has beat the 2016 sales record. According to the data released from NPD, and transmitted by The Pokémon Company, trading Euro100 million was spent on the Pokémon Trading Card Game last year, which gave the company an 82% share of the market (total sales of strategic trading cards was at Euro 122 million for…

Prabal Gurung launches Pokemon fashion capsule collection

November 16, 2016 CorrespondentCapsule Collection, Fashion, fashion licensing, Licensing, Pokemon Brand, Pokemon Company, Prabal Gurung, Prabal Gurung x Pokémon

Reading Time: < 1 minute Post Views: 3,937 The designer and media franchise are teaming up for a nine-piece capsule collection called Prabal Gurung x Pokémon The Prabal Gurung x Pokemon collection is inspired by the textures, silhouettes, and vibrant colors of Pikachu, Jigglypuff, Squirtle, Bulbasaur, and Charmander—aka five iconic Pokémon creatures. “Prabal Gurung expertly captured the joy of the Pokémon brand and its iconography in his designs for this fun and sophisticated collection,” says Karen Eggleston, senior manager, licensing, The Pokémon Company International. “We’re thrilled to team up with him for this collaboration during our 20-year celebration…