Fashion Licensing Global Licensing Merchandise Licensing 

Poetic Brands and ASOS announce new Teletubbies t-shirts

Licensed clothing specialist Poetic Brands has announced the arrival at ASOS, the global fashion destination for 20- somethings, of a new range of t-shirts for young adults inspired by the characters from the classic British preschool series Teletubbies. The range uses images of the much-loved Teletubbies line-up, Tinky Winky, Dipsy, Laa-Laa and Po, along with their friend the Noo-noo, both individually and as a group, along with the famous Teletubbies logo. The Teletubbies range is aimed at young adult men and women and is now available at ASOS.com. Originally launched…

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Brand & Lifestyle Brand Licensing 

Poetic Brands adds Fido Dido to 7UP free License

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP in the 1990s, when he graced cans and bottles and appeared in a series of commercials. Fido Dido has appeared on 7UP packaging on and off ever since in celebration of important moments in the…

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Apparel Licensing 

Poetic Brands, Activision join hands for ‘Call of Duty’ apparel collection

Licensed apparel specialist Poetic Brands has teamed up with Activision for an apparel range inspired by its video game franchise “Call of Duty.” The range will be distributed across the UK and Ireland. Under the association, Poetic Brands will develop an apparel line that features iconic imagery from the game. “Call of Duty is one of the most recognizable and popular video game brands in the world, so it is tremendously exciting to have signed this agreement,” said Elliott Matthews, executive director, Poetic Brands. “We will be putting together a…

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Merchandise Licensing 

Licensing Link rolls out red carpet to new licensees to Molang licensing programme

Brand extension and strategy agency Licensing Link that manages the licensing programme in the UK and Ireland for the Molang brand on behalf of worldwide licensor Millimages, has welcomed a further four licensees for the cuddly, funny, kind-hearted rabbit whose animated series is a massive online and TV hit. Firstly, Click Distribution has signed for fashion jewellery and accessories; DJ Murphy is on board for multi-character magazines; Poetic Brands has confirmed for adult daywear and Smith & Brooks will create children’s daywear. The four new partners join the fast growing…

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Apparel Licensing 

Poetic Brands in an agreement to produce range of clothings for hit cartoon Rick and Morty

Licensed clothing specialist Poetic Brands has announced details of a new agreement that will see the company produce a range featuring the stars of hit cartoon Rick and Morty. “Rick and Morty has a big following so we are extremely confident about the prospects for this new range,” observes Elliott Matthews of Poetic Brands. “It is very much a cult brand with an extremely loyal and devoted following, so I’m in no doubt these products will strike a chord with fans,” he added. The animated sci-fi comedy for grown-ups Rick…

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