Food & Drink 

Heinz Pasta teams up with Hasbro’s Play-Doh brand

Heinz Pasta has teamed up with Hasbro’s Play-Doh brand for a new on-pack promotion. The initiative offers the chance to win one of 50 Play-Doh Playful Pies play-sets every day over an eight week period, it has been reported.Packs will be available on shelves up until December 17. Limited edition labels on Heinz Pasta multipacks will feature the Play-Doh brand and characters. The campaign will also be backed on the Heinz UK website, as well as on the Play-Doh and Kraft Heinz social media channels. Craig Wilkins, marketing director at…

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Toy Licensing 

Hasbro Debuts Play-Doh App, Brings Creations to Life

Hasbro, Inc. debuts the Play-Doh touch app and the Play-Doh touch Shape to Life Studio set exclusively at apple stores around the world   The app and product work together for an interactive physical and digital play experience that brings Play-Doh creations to life in an immersive virtual Play-Doh world. “For the first time ever, fans can truly bring their creations to life with Play-Doh touch,” said Greg Lombardo, Vice President of Marketing for the Play-Doh brand. “Since 1956, the Play-Doh brand has evolved to fit the ever-changing wants and…

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Event Event News Toy Licensing Toys & Games 

Hasbro creates first-ever fan, family convention ‘HASCON’

Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’ Hasbro will launch its first-ever fan and family convention, HASCON, next year. The event, which will take place Sept. 8-10, 2017, in Rhode Island, will bring together Hasbro’s brands for a three-day celebration that is to include interactive experiences, exclusive products, talent appearances, panels and more. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s…

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