Food & Drink 

PepsiCo joins forces with Alibaba in China

Reading Time: 2 minutes Post Views: 6,150 To further enhance its portfolio of brands in China, PepsiCo has joined forces with the Alibaba Group . By way of the agreement, PepsiCo will leverage Alibaba’s data to introduce new marketing initiatives, customized products and integrated omni-channel solutions. Other that this, PepsiCo is planning to expand its reach in rural China by leveraging the distribution channels through Alibaba’s Rural Taobao programme. The partnership is also built upon the existing success between PepsiCo and Alibaba in their e-commerce partnership. “Developing our e-commerce business is one of PepsiCo’s strategic priorities,”…

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Brand Licensing 

PepsiCo ropes in Brand Central to develop fruit juice brand Tropicana

Reading Time: < 1 minute Post Views: 5,185 After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has roped in Brand Central to develop the programme. Under the terms of the agreement, Brand Central will aim to leverage Tropicana’s flavors, health and wellness equities to bring the brand into a number of new categories. Giving a broader hint to the announcement, Ross Misher, Chief Executive Officer, Brand Central said, “We are thrilled to represent such an iconic wellness brand and…

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