Character Licensing Merchandise Licensing 

To drive growth, eOne inks new licensing deals for ‘Peppa Pig’

To drive the growth of its popular animated preschool property Peppa Pig in the UK, eOne has inked a range of new licensing deals. According to a Kidscreen report, the new licensees include Fashion UK (kids and adult apparel), Alfred Franks & Barlett (sunglasses), Dreamtex (wallpaper), Origincal Candy Co (lollipops), Great British Teepee Company (playhouses, luggage), Enesco (gifting, limited-edition figurines), Evode Group (apparel, bedding) and Pez (candy). And the company has extended existing partnerships with Yoplait (snacks) and retailers Marks and Spencer and Next (apparel). To celebrate Peppa’s 15th anniversary…

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Brand Licensing 

eOne to showcase ‘Ricky Zoom’ at Brand Licensing Europe 2018

Entertainment One (eOne) will be showcasing its award-winning portfolio of globally renowned preschool properties Peppa Pig and PJ Masks at Brand Licensing Europe this year. Entertainment One will also present its brand-new boy’s property, Ricky Zoom, which makes its licensing show debut at this year’s summit. Peppa Pig is now one of the top performing preschool properties around the world and generates over USD 1.2 billion in worldwide retail sales per year. With over 1000 licensees supplying products globally, Peppa Pig has a strong retail presence in the UK, ANZ,…

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Merchandise Licensing 

eOne unveils plans for Peppa Pig Merlin indoor attractions

As the growth of Peppa Pig continues to build across the globe, Entertainment One (eOne) and Merlin Entertainments (Merlin) announced plans for the world’s first ever Peppa Pig World of Play. The standalone indoor attraction will bring to life eOne’s much-loved preschool television property in a series of interactive play areas designed for all the family. The first locations announced are Shanghai’s LC Mall set to open its doors late 2018 and the Grapevine Mills in Dallas/Fort Worth, Texas targeted to open in early 2019. “Peppa Pig is loved by…

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Products Galore 

Viacom18 Consumer Products launches exciting back-to-school range

Nickelodeon is all set to drive away the back-to-school blues this Summer! Viacom 18 Consumer Products returns with their new range of exciting kids’ products. The range of products for school-going kids includes famous Nicktoons: Dora the Explorer Motu Patlu Superkid Shiva Peppa Pig For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona. Kids can eagerly look forward to a new term at school and to make this fun, Viacom18 Consumer Products is all set to…

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Character & Entertainment Toys & Games 

eOne announces consumer products launch for Peppa Pig in Japan

Following the broadcast launch of Entertainment One’s (eOne) global preschool phenomenon Peppa Pig in Japan last October, the licensor on Tuesday (March 27) shares details of the property’s merchandise launch that will be kicked off with an exclusive retail event. eOne and its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUS at an exclusive “Peppa Pig Goes to London” themed pop-up store this spring. Running from March 28 to April 3, 2018 at Takashimaya, Shinjuku department store in Tokyo, the pop-up…

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Character & Entertainment 

eOne announces Alpha Group as master toy partner for Peppa Pig in China

Entertainment One (eOne) unveils that Alpha Group is on board as master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market. As part of their strategy, Alpha plans to offer multiple price points across the range to give consumers more choice and value for money. The award-winning TV series made a strong broadcast debut in China in June 2015 on national broadcaster CCTV and is…

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Brand Licensing 

Second annual edition of Kidtropolis in October

The second annual Kidtropolis will welcome a host of licensed brands ranging from Peppa Pig to The Next Step and more. It is a family event for parents and children from the age of 12 and under. Kidtropolis, that would take place between October 23 to 26 at London’s ExCeL will celebrate childhood brands with a host of live shows, activities and more. Brands that will host a live show during the annual event include The Basil Brush Show, Flawless, The Next Step, Peppa Pig, Captain Calamity, Kidz Bop, Sylvanian…

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TV Series Licensing 

e One Entertainment makes new appointment to strengthen its ops in Latin America

With a new appointment of a personal to manage its portfolio of television properties including Peppa Pig, Ben & Holly’s Little Kingdom and PJ Masks, eOne Entertainment is strengthening its operations in Latin America. Bruna Sawada will soon join the company as Regional Territory Manager for Brazil. He will report directly to London-based Murilo Hinojosa who leads consumer products for the entire Latin American region. Reporting to Ami Dieckman, Head of International Licensing for eOne Family, Hinojosa will continue to build a dedicated team across all commercial functions with a…

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Character & Entertainment Corporate Brand Entertainment Licensing 

eOne’s Peppa Pig wins Best New Property at Asia Licensing Awards

Entertainment One (eOne)’s Peppa Pig cemented its reputation as a preschool property on the rise in Asia as it was crowned ‘Best New Property’ at the prestigious Asia Licensing Awards which took place recently at Hong Kong Convention and Exhibition Centre on Tuesday 10th January 2017. Commenting on the award win, Andrew Carley, Head of Global Licensing at Entertainment One said, “It is a real honour that Peppa Pig has scooped this award and it is testament to the phenomenal year that the property has enjoyed in Asia. We thank…

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Character & Entertainment Character Licensing Retail 

eOne gears up for the retail launch of Peppa Pig in India

Entertainment One (eOne) today unveils plans for the retail launch of its global entertainment preschool property Peppa Pig in India, as the show begins to attract a new international audience. The award-winning TV series made a strong broadcast debut in the country in June 2016 on VOOT Kids, the VoD destination by Viacom18 for kids’ content in India. Peppa Pig has also just made its debut on Nickelodeon preschool Channel Nick Jr. India where it began to air on January 9th 2017. Building on the rising popularity of the show,…

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