To drive growth, eOne inks new licensing deals for ‘Peppa Pig’
Reading Time: < 1 minutes Post Views: 4,690 To drive the growth of its popular animated preschool property Peppa Pig in the UK, eOne has inked a range of new licensing deals. According to a Kidscreen report, the new licensees include Fashion UK (kids and adult apparel), Alfred Franks & Barlett (sunglasses), Dreamtex (wallpaper), Origincal Candy Co (lollipops), Great British Teepee Company (playhouses, luggage), Enesco (gifting, limited-edition figurines), Evode Group (apparel, bedding) and Pez (candy). And the company has extended existing partnerships with Yoplait (snacks) and retailers Marks and Spencer and Next (apparel). To celebrate…
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