Apparel Licensing 

Penguin Ventures appointed lead global agent of Elmer

Penguin Ventures, part of Penguin Random House, has been appointed lead global agent of Elmer by Andersen Press. Penguin Ventures will be working closely with Andersen Press to develop a global strategy for the brand with a particular focus on the 30th Anniversary of Elmer in 2019 which will present opportunities for commemorative consumer products as well as new partnerships and live experiences. Until now, an existing consumer products programme for Elmer has been managed by Andersen Press with Metrostar representing bedding and apparel categories in the UK. Metrostar will…

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Publishing 

Penguin Ventures ties up with Widdop and co.

Penguin Ventures has partnered with Widdop and co. as they continue to roll out their licensing programme for Ladybird Books. Launched at the Autumn Fair, the timing was chosen to coincide with the up-coming key sales period. The new range of books will incorporate many of Widdop’s key product categories as well as the introduction of some new ones covering ladies and gents gifts as well as home accessories. “Ladybird Books is an iconic brand which is instantly recognisable and has a huge nostalgic appeal. We are thrilled that our…

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Brand Licensing 

Penguin Ventures takes over from Copyrights Group to manage licensing among other things

Penguin Ventures will manage all licensing, consumer products and live events for the classic children’s book The Snowman bringing the brand’s licensing efforts back in-house. This was announced by Penguin Random House. Earlier, the same was managed by the Copyrights Group. “The Copyrights Group has done an incredible job as our licensing agent for The Snowman since 1983 and we owe CEO Nicholas Durbridge and the team a debt of thanks for the care and attention they have shown the property,” says Susan Bolsover, head, licensing and consumer products, Penguin Ventures. “Penguin Random…

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Brand Licensing 

Penguin Ventures in many licensing agreements to extend its Peter Rabbit brand

  In the latest from Penguin Ventures, it has entered into a lot of licensing agreements to extend its Peter Rabbit brand, among others, it is said. Firstly, Penguin has joined forces with Gund to create Peter Rabbit soft toys in recognition of the work of Great Ormond Street Hospital, a children’s hospital in the U.K. The new toys will feature original artworks and colours created by the hospital’s patients to reflect uniforms of nurses in the late 1800s–the period of time in which Beatrix Potter, the author of Peter Rabbit was living. Next, the…

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