Viacom acquires Garfield Brand for Nick portfolio

Reading Time: < 1 minute Post Views: 3,749 Viacom has announced plans to acquire Paws Inc., the global rights owner of the Garfield and the U.S. Acres franchises. Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new Garfield animated television series. Global merchandising rights for Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio of licensees. Garfield creator Jim Davis will continue to produce the Garfield syndicated comic strip. The acquisition of Garfield will expand Nickelodeon’s growing portfolio of properties that already includes “SpongeBob SquarePants,” “PAW…

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