Celebrity Corporate Brand 

Parle Agro unveils #TheFrootiLife campaigns featuring Alia Bhatt, Allu Arjun

Reading Time: 2 minutes Post Views: 4,581 Parle Agro, announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy with various initiatives specifically targeted towards different regions across the country. The campaign will feature two separate commercials — one featuring Bollywood’s Highway Girl Alia Bhatt and the second with Tollywood superstar Allu Arjun. With Allu Arjun, Frooti will be unveiling a region specific commercial specially catering to South India for the very first time. Watch the commercial here: The largest Indian beverage manufacturer prepares to achieve higher…

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Celebrity Celebrity Licensing 

Salman Khan replaces Priyanka Chopra, becomes new brand ambassador of Appy Fizz

Reading Time: 2 minutes Post Views: 5,289 With a huge number of celebrity associations, 2018 can be rightly classified as the year of partnerships. Joining the bandwagon is superstar Salman Khan, who becomes the new face of the brand Appy Fizz. The beverage company Parle Agro has announced Bollywood actor Salman Khan as the new ambassador of its brand Appy Fizz as it aims to further strengthen the brands connect with millions of consumers across India. Khan is reportedly to feature in the new #FeelTheFizz campaign for the soft-drink brand. The brand association is…

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