Oppo, Amazon to announce new partnership on May 1

Reading Time: < 1 minute Post Views: 2,672 To take on the ASUS-Flipkart collaboration, Chinese smartphone maker Oppo is all set to make a major announcement in collaboration with Amazon on May 1. Earlier this month, Taiwanese PC hardware and smartphone brand ASUS made a big splash in the Indian market by announcing its partnership with Flipkart to launch the ZenFone Max Pro M1 in the country. Flipkart had signed a Memorandum of Understanding for an exclusive partnership with ASUS. Under the partnership, the first smartphone that launched is ZenFone Max Pro with Snapdragon 636…

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Merchandise Licensing 

Spiderman attracts more than 60 brands as merchandising partners

Reading Time: 2 minutes Post Views: 10,564 Ever since it came on the big screen in 2002, Spiderman has been growing its clout as a darling of the masses both in comic books and in movies too. As Marvel’s flagship character and company mascot, Spiderman has appeared in countless forms of media including several animated and live action television series, syndicated newspaper comic strips, The latest edition of the Spiderman film franchise, Spider-Man: Homecoming, released in around 1,400 screens across the country last Friday. Besides being a roaring cinematic and commercial success from the marketing and branding point of view,…

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Merchandise Licensing Movie Licensing 

As box-office collections of Bahubali shoot up, mechandisers make merry

Reading Time: 2 minutes Post Views: 4,162   It has never happened in the annals of Indian film history that a film has been breaking record after record day after day at the box-office in only its fourth day of release. While  on one side, Arka Mediaworks’ Bahubali has been plundering the box-office not only in India but also overseas, merchandisers all across the country look immensely happy with interested people thronging Malls and stores to grab merchandises associated with the film on the other. It is said that Brands have worked with the…

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