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Fashion Fashion Licensing Know-How 

How ONLY is betting big on licensing & what can other brands learn

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Reading Time: 4 minutes Post Views: 354 How ONLY is betting big on licensing & what can other brands learn ONLY India is known for its impeccable quality and unique style, in the last 1 year ONLY has been able to resonate with style-conscious young women through exclusive licensing collaborations. Despite the pandemic, ONLY is thriving and the reason for its growth is their ultimate leap of faith in licensing.  We have listed all the major collaborations of the brand that have gotten an overwhelming response in India so that other brands can learn…

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Ananya Pandey in ONLY Skeletrina Print Brand & Lifestyle Collaborations Retail 

Tokidoki enters India with Ananya Pandey x Tokidoki x ONLY Collection!

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Reading Time: 2 minutes Post Views: 5,469 The uber-chic limited edition collection – Ananya Pandey x Tokidoki x ONLY Tokidoki, the global pop-culture brand famous for its larger-than-life characters enters India. While maintaining it’s roots of fashion & lifestyle global collaborations, such as Karl Lagerfeld, LeSportsac, Onitsuka Tiger.. and many more. The Brand is setting some serious style inspiration In its first collaboration deal with ONLY. The collection offers a wide range of skeletons knitwears, T-shirt dresses & cropped top with pop culture anime & Hoodie! Inspired by the dualism of things: childish and mature,…

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Apparel Licensing 

ONLY launches exclusive Harry Potter apparel collection

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Reading Time: < 1 minute Post Views: 2,171 To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter, fashion brand ONLY has launched an exclusive women’s apparel collection featuring the world’s most popular young wizard. The collection has been created by Bioworld Merchandising India. The clothing collection comprises of quirky printed T-shirts, blazer and comfy sweatshirts. The capsule collection is priced between Rs. 1,299 and Rs. 2,999. The Only X Harry Potter collection is up for sales across all ONLY stores along with all major retail outlets and on the official ONLY website. Harry Potter…

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Fashion & Accessories Merchandise Licensing 

After ONLY, Jack & Jones launches Marvel Avengers-themed apparel collection

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Reading Time: 2 minutes Post Views: 4,251 Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises. Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India too join the Avengers bandwagon. The jeans brand has teamed up with Marvel to launch a limited-edition collection. JACK & JONES also took to the Twitter and wrote, “Gentlemen! You’re up. @Avengers Assemble! The Infinity War collection is out now” Gentlemen! You’re up. @Avengers Assemble! The Infinity War…

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Character Licensing Know-How Merchandise Licensing 

FREAKY FRIDAY: Top 5 ‘Marvel Avengers’ merchandises that you shouldn’t miss!

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Reading Time: 4 minutes Post Views: 6,185 Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises ahead of the film’s release. From notebooks to mobile covers, the companies are entering into various partnerships to provide fans and followers with a memorable experience. Here’s our top five picks: Acer’s Avengers: Infinity War special-edition notebooks Ahead of the film’s release, Acer is launching special-edition devices. The company has tied up with Marvel to launch special Avengers branded notebooks that promise…

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Character Licensing Fashion & Accessories 

ONLY launches Marvel Avengers special-edition capsule collection

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Reading Time: < 1 minute Post Views: 3,001 Ahead of the release of the much-awaited Avengers: Infinity War movie, women’s fashion brand ONLY partnered with Marvel for a special-edition capsule collection. The price ranges between Rs 999 to Rs 3,299, and is available for sale across all ONLY stores in India. The edition has a laid-back, athleisure undertone and a geek chic vibe that effortlessly spells style, comfort and ease. In addition, the capsule has an edgy twist to the conventional superhero merchandise, that will allow the ladies to flaunt their style. ONLY has aesthetically…

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