Merchandise Licensing 

ONE ANIMATION’S ODDBODS LANDS IN ARGOS 

Reading Time: < 1 minute Post Views: 247 ONE ANIMATION’S ODDBODS LANDS IN ARGOS  New deal with UK retailer for an exclusive product range spanning plush, apparel and dress-up Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with the UK retailer Argos for its hit CG-animated property Oddbods. Starting this month, an exclusive range of Oddbods merchandise spanning plush, apparel, and dress-up will be launched at Argos and Sainsbury’s stores and online.  The phased Oddbods range roll-out will be kicked off with the launch of Pogo and Fuse plush…

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Toy Licensing 

One Animation names Kids Station Toys as master toy partner for Oddbods

Reading Time: 2 minutes Post Views: 4,859     One Animation has named Kids Station Toys as its master toy partner for its hit animated series Oddbods across the US. As per the new deal, the toy company will create a range of engaging interactive electronic toys including small collectables, blind bags, play sets and plush accessories. The toy maker joins Bentex Group in the latest slate of licensee signings that now joins as the property’s master apparel partner. “We are thrilled to have Kids Station and Bentex as our first partners for our…

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Toy Licensing 

One Animation appoints Kids Station Toys as North American master toy partner

Reading Time: 2 minutes Post Views: 5,846 One Animation has appointed Kids Station Toys as North American master toy partner for its animated comedy series Oddbods while Bentex Group has been tapped to serve as the brand’s master apparel licensee in the territory. The licensed products, including t-shirts and fashion tops, will launch in retail in fall 2018. The Kids Station agreement will see the company create a range of branded interactive electronic toys as well as collectibles, blind bags, play sets and plush accessories. Bentex Group, that includes its divisions Extreme Concepts and H.I.S. International…

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Merchandise Licensing 

One Animation in a raft of multi-category licensing deals

Reading Time: 2 minutes Post Views: 3,511 One Animation has entered in a series of multi-category licensing deals across Europe for its hit property Oddbods. Spanning apparel, home and FMCG, a number of Oddbods products are expected to hit stores early next year. Talent Show’s range of confectionery and juices will be launching across Central Europe, Confitrade’s tangy fruit gums will be available to fans across Russia, while Balocco’s Oddbods Easter Eggs will be on shelf from March next year. Early 2018 will also see the launch of Oddbods bedding and home textiles by…

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Entertainment Licensing 

One Animation signs slew of broadcasting agreements for season one of Oddbods

Reading Time: < 1 minute Post Views: 5,539 After the second season of its long-form animated TV series Oddbods went into production, One Animation has inked a slew of new broadcasting agreements for season one. The second season, that was given a go ahead earlier this year, has already been snapped up by Turner for its Cartoon Network and Boomerang kids channels in Latin America and Boomerang across EMEA. Additional broadcasters that have acquired the season one of Oddbods include Nickelodeon (Benelux), SVT (Sweden) and Carousel (Russia). The first season also airs on Disney (Asia), Canal+ (France…

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Big Move 

One Animation makes two vital appointments

Reading Time: 2 minutes Post Views: 2,652 One Animation, the Singapore-based CG animation studio responsible for award-winning TV series Oddbods and Insectibles, has made two important appointments to its international licensing and merchandising team with the likes of Anabel Higgin as marketing director and Pauline Hiu, VP consumer products, Asia. Both are experienced industry professionals who will be important people in the studio’s growing brand development team as it enters the global roll-out phase of its successful licensing program and seeks further opportunities for its properties across diverse platforms. “Oddbods is arguably our best known show and a…

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Character & Entertainment Character Licensing Entertainment Licensing 

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Reading Time: 2 minutes Post Views: 5,069 Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the…

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