Star Trek’s first ever licensing programme to launch in China

Reading Time: 2 minutes Post Views: 6,659 CBS Consumer Products has detailed its new merchandising slate for Star Trek Beyond in China, marking the first-ever licensing programme for Star Trek in the territory. Partners including Alibaba, China Film and Mtime are on board to release new product lines inspired by the most recent film in the franchise. E-commerce giant Alibaba which will showcase a full range of Star Trek products, including electronics and electronic accessories spanning USB drives and headphones, to mobile phone cases and selfie sticks. The firm will also launch Star Trek…

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