Licensing Link to represent web and tourism phenomenon North Coast 500

Brand extension and strategy agency Licensing Link Europe has been appointed to manage global licensing for North Coast 500, the 516-mile-long coastal touring route through the Scottish North Highlands that has become an online and tourism phenomenon, on behalf of brand owner North Coast 500 Limited. Since 2015, when just over 500 miles of stunning coastal scenery were documented and marketed as a road trip under the name the North Coast 500 (NC500), this Highlands coastal touring route has become a global phenomenon, building an audience reach in 2018 alone…

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