Collaborations Merchandise Licensing 

Amazon launches ‘Merch Collab’ at Licensing Expo 2018: Here’s how it works

Reading Time: 3 minutes Post Views: 2,499 Amazon unveiled a new platform at the Las Vegas Licensing Expo that will allow licensors to develop and launch products faster than ever before. At the Keynote session at Licensing Expo, Amazon launched ‘Merch Collab’ by Amazon, bringing together brands and a group of about 150 artists to produce licensed apparel and other products. Merch Collab is a new licensing program where brands collaborate with qualified designers and manufacturers to create the world’s largest selection of branded merchandise for fans and followers. Brands simply approve and promote…

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Event 

Licensing Expo 2018 kickstarts in Las Vegas, showcases more than 5,000 brands

Reading Time: 2 minutes Post Views: 6,173 The Las Vegas Licensing Expo 2018 kickstarts at the Mandalay Bay Convention Center from May 21. Sponsored by the International Licensing Industry Merchandisers’ Association, the annual trade show will take place May 22-24. The event will showcase more than 5,000 brands that reflect the latest developments in consumer trends. The industry’s definitive event will see more than 16,000 attendees, licensees, retailers, manufacturers, distributors, brand owners, licensing agents and IP holders, representing more than 65 countries, enjoy a wide selection of networking, educational and business-building opportunities. New exhibitors…

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