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Brand Licensing 

Ralph Lauren eyes $500 million revenue from Greater China in 5 years

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Ralph Lauren CEO Patrice Louvet has promised to open a store a week in China. Speaking on the sidelines of the New York Times Luxury Conference in Hong Kong last week, Louvet said stores are crucial for projecting the company as aspirational which is why Ralph Lauren China is committed to expanding its network despite widespread concerns over an economic slowdown. “We concluded that we are in the dream business. So, to some extent, we think we are closer to a company like Disney than we are to other apparel…

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Accessories Licensing 

Vint & York launches limited-edition ‘Smithsonian’ themed eyewear collection

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New York-based Vint & York has associated with Smithsonian to create four limited-edition frames. The exclusive collection is inspired by the Smithsonian’s historical artifacts from the 1920s-1960s. Titled as the “Time Capsule”, the collection will include both sunglasses and eyeglasses crafted in high-quality acetates with metal detailing, as reported by the License Global. “We were not only inspired by the allure of nostalgia, but by the character of these objects. The Smithsonian has some of the most iconic cultural pieces, a vast collection of historical touchstones and rare oddities. It…

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Celebrity Licensing 

Ivanka Trump officially shuts down her namesake clothing line

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Ivanka Trump has decided to shut down her down her namesake clothing brand after deciding to pursue a career in public policy administration instead of returning to her company. “When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision…

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Merchandise Licensing 

Smiley, Chinatown Market launch new collection at PUMA pop-up event

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Smiley announced a special partnership with Chinatown Market, the streetwear brand. The collection was previewed at PUMA’s exclusive basketball pop-up event during this season’s NBA draft in New York City. The Smiley x Chinatown Market’s streetwear collection features playful graphics, keeping the entire line accessible and simple. This is the first installment of the collaboration and more products are expected to launch this fall. Check out some products from the collection here: Image Courtesy: The Smiley Blog  “Smiley is a global lifestyle brand admired by many,” said Nicolas Loufrani, founder,…

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Brand Licensing Food Licensing 

Start spreading the news! Nutella Cafe to open in New York City

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Ferrero, the Italian company responsible for your chocolate hazelnut spread-induced dreams, will open its first Nutella Café in New York City. The company have set their sights on a 2,200-square-foot cafe and coffee bar near Union Square, on 13th Street and University Place. The branded restaurant opened its first Nutella Café on May 31, 2017 in Chicago. offer a Nutella-inspired menu with specialty beverages that celebrate the hazelnut spread. “There truly is nothing like the taste of Nutella hazelnut spread, and with the overwhelmingly positive reaction to Nutella Cafe Chicago,…

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