Accessories Licensing Sports 

NBA, New Era launched new headgear collection: Check it out here

Reading Time: < 1 minute Post Views: 2,270 The National Basketball Association and New Era have released the latest edition of ‘New Era NBA Authentics: Draft Series’ collection. The deal is a part of a multi-year collaboration that names New Era the NBA’s official headwear partner. To celebrate both the hat line and the 2018 NBA Draft, the two companies have released a short-form documentary starring NBA player D’Angelo Russell. Check out the collection here: Each cap in the collection includes original design elements such as custom patches and pins that pay tribute to the…

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Accessories Licensing Sports 

New Era launches exclusive Virat Kohli signature headwear collection

Reading Time: 2 minutes Post Views: 7,267 New Era, the International sports and lifestyle brand has announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear. The exclusive collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era. The price ranges between Rs 1200- 2500. The brand was launched at a gala event in Mumbai on Monday in presence of West Indies and Chennai Super Kings all-rounder Dwayne Bravo. The headwear, branded with the One8 and V logos across the 9FIFTY, 39THIRTY…

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Merchandise Licensing Toy Licensing 

Warner Bros., DC Entertainment in a licensing agreement

Reading Time: < 1 minute Post Views: 3,537 As the release of the Wonder Woman film on June 2 nears, Warner Bros. Consumer Products (WBCP) and DC Entertainment have got into a global licensing agreement to promote the heroine’s first solo feature film. This activity has materialised into a first-to-market deal with global toy partner Mattel and Walmart that includes an exclusive two-pack doll set featuring Wonder Woman and her ally Steve Trevor. Other film-inspired dolls and role-play toys can be exclusively seen on the shelves of Walmart stores till April 28. Soon after the period ends, the…

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Sports Sports Licensing 

NBA names New Era as headwear partner

Reading Time: 2 minutes Post Views: 3,256 National Basketball Association expands its global licensing program by naming new licensing partners. NBA named New Era as their official authentic headwear provider for NBA, WNBA and NBA D-League As the league’s official authentic headwear provider, New Era will exclusively produce caps for marquee NBA events, including the NBA Draft presented by State Farm®, Conference Finals and NBA Finals, with key products like the NBA Draft Cap and Official Locker Room Championship Cap. The multiyear deal comes as the NBA celebrates its 20-year relationship with New Era,…

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