Food Licensing 

To fuel coffee consumption, Nestle forays into appliances category

Reading Time: < 1 minute Post Views: 2,316 In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle India chairman Suresh Narayanan said, “We are seeing a surge of speciality coffee outlets, and coffee consumption are growing specially among millennial consumers.”  The company said India is among its first few…

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Brand Licensing Global Licensing 

Good news for coffee lovers! Nestle pays $7.15 bn to sell Starbucks products

Reading Time: 2 minutes Post Views: 3,630 In what could be termed as a historic deal, Swiss food giant Nestle announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. The agreement gives…

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