Sports Sports Licensing 

Indian fans can now book NBA pre-match tickets on BookMyShow

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai which has hosted Pro Kabbadi League matches. These matches are a prelude to the 74th season of NBA, which will kickstart in October end and end in April 2020. “It’s a strategic partnership with NBA…

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Entertainment Licensing Sports Licensing 

Inox Leisure partners with NBA as exclusive multiplex partner

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatable and popcorn buckets, NBA posters and NBA jersey wall displays. Inox will also host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players. “This partnership…

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Intellectual Property Merchandise Licensing Sports Sports Licensing 

NBA to bounce big this year

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range of NBA casual…

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Know-How Sports Licensing 

FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!  India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports Licensing: Sports licensing is a contractual contract by which a sports team or organization gives a company a license to use its name, logo…

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Sports Licensing 

NBA and Panini extend their multi-year partnership

NBA and Panini have extended their exclusive multi-year partnership with the latter continuing to manufacture official trading cards and stickers for the NBA along with its stable of other sports brands including like  NFL, NFLPA, MLBPA, NASCAR, FIFA World Cup and more than 300 colleges. “Panini America has grown the traditional trading card market both domestically and internationally, continuing to deliver industry-leading innovation, product development, and marketing initiatives,” said Sal LaRocca, NBA president, global partnerships. “Together, the NBA and Panini remain committed to offering Panini’s premium NBA trading card offerings to fans around the world.”…

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Sports Sports Licensing 

NBA launches training centre in India, plans to transform basketball landscape

NBA are deepening its link in India with introducing an elite basketball academy The National Basketball Academy (NBA) academy is set to launch in April in New Delhi and will house 24 of the best young talent in India. “With the Junior NBA programme going well and basketball being at the peak of its popularity in India, this was the next logical step,” said Brooks Meek, NBA vice-president, International Basketball Operations. The NBA also has plans to bring out a programme for junior girls in order to shape their career…

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Sports Sports Licensing 

NBA names New Era as headwear partner

National Basketball Association expands its global licensing program by naming new licensing partners. NBA named New Era as their official authentic headwear provider for NBA, WNBA and NBA D-League As the league’s official authentic headwear provider, New Era will exclusively produce caps for marquee NBA events, including the NBA Draft presented by State Farm®, Conference Finals and NBA Finals, with key products like the NBA Draft Cap and Official Locker Room Championship Cap. The multiyear deal comes as the NBA celebrates its 20-year relationship with New Era, and will include…

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