Intellectual Property Merchandise Licensing Sports Sports Licensing 

NBA to bounce big this year

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range of NBA casual…

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People Uncategorized 

Yannick Colaco to step down as MD of NBA India

Yannick Colaco will step down as Vice President & Managing Director of NBA India, by the end of the month. Colaco has been in the current role since February 2013 and reports to NBA Deputy Commissioner Mark Tatum. Under Colaco leadership, the NBA has seen tremendous growth in India in the last three years fueled by a multi-year television partnership with Sony SIX, a localized digital destination in partnership with The 120 Media Collective, the league’s first online store in India (in partnership with Jabong) and two of the largest grassroots…

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Sports Sports Licensing 

NBA launches training centre in India, plans to transform basketball landscape

NBA are deepening its link in India with introducing an elite basketball academy The National Basketball Academy (NBA) academy is set to launch in April in New Delhi and will house 24 of the best young talent in India. “With the Junior NBA programme going well and basketball being at the peak of its popularity in India, this was the next logical step,” said Brooks Meek, NBA vice-president, International Basketball Operations. The NBA also has plans to bring out a programme for junior girls in order to shape their career…

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