Sports Licensing 

Next Wave Multimedia strikes a partnership with Cricket Australia

Next Wave Multimedia, a Chennai-based mobile gaming company and a subsidiary of Nazara Technologies Limited announced its association with Cricket Australia to launch a new ‘Big Bash Cricket’ game, leveraging their popular mobile cricket gaming platform. The KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL) are professional Twenty20 cricket leagues in Australia. Cricket Australia has signed a three-year license with Next Wave Multimedia to develop unique mobile games for fans of the Big Bash leagues across the globe. The main objective is to expand its mobile…

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Collaborations Sports 

Nazara Technologies invests in InstaSportz, to enter offline gaming market

Nazara Technologies Limited, a leading mobile game company, announced a minority investment in InstaSportz Consultancy, a Bangalore based VR gaming company. With this move, Nazara proposes to enter the offline gaming space to offer interactive entertainment via VR lounges in Tier 1 and 2 cities across India. Instasportz is an established startup in offline VR gaming space with the vision of making millions of Indians experience the latest innovations in VR gaming through their state-of-the-art VR gaming kiosks called Instazones. InstaSportz has partnered with India’s leading multiplex chain Carnival cinemas…

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Toys & Games 

Nazara Technologies acquires minority stake in CrimzonCode

Nazara Technologies announced its partnership with CrimzonCode, a development studio to enter into Real Money Quiz vertical. CrimzonCode owns TopQuiz franchise, which is one of India’s leading quiz games that allows players to win real money. Nazara also picked up a minority stake of 27.42% in the company which runs CrimzonCode. Nazara will be publishing TopQuiz across emerging markets as part of a multi-year partnership with CrimzonCode. TopQuiz enables users to play interesting quizzes around localized topics and stand a chance to win real money. In a short span of…

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Sports Licensing 

India’s Nazara Technologies acquires 70% stake in Kenyan sports betting firm

Despite ongoing uncertainties regarding local tax compulsions, India-based social and mobile gaming operator Nazara Technologies has bought into Kenya’s real-money sports betting market. If a report in Weetracker is to be believed, Nazara has bought a 70% stake in the Kenyan subsidiary NZ World Kenya Ltd, while the remaining 30% stake will be controlled by its local partner. It also has secured a betting license from the ‘Betting Control Board of Kenya’ to operate certain products within the gamut of the permit. The company has a focus on emerging markets…

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Sports Toys & Games 

RCB, Nazara Games launch second mobile game – RCB Epic Cricket

Nazara Technologies Limited (Nazara) and Royal Challengers Bangalore have come together to launch their second mobile cricket game — RCB Epic Cricket. RCB Epic Cricket is a 3D realistic and simulative game featuring multiplayer mode that allows users to play versus other players across India. In this game, play as Virat Kohli, AB de Villiers along with team sensation Safaraz Khan and rule the pitch. Nazara has exclusive mobile gaming rights for a multiyear partnership with Royal Challengers Bangalore to license the intellectual property for curation of freemium games. HP…

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Collaborations Corporate Brand 

Nazara to bring its popular games to Amazon Fire TV

Nazara Technologies (Nazara) announced its alliance with Amazon for Fire TV, to provide localized Indian gaming experience on April 3. With this move, Nazara’s games will go beyond mobile to online (TV) enabling Nazara to reach out to a wider audience.  Amazon Fire TV offers access to a vast selection of movies and TV shows, popular apps, and features designed specifically for customers in India including powerful voice search for Amazon Video titles in Hindi and English. Nazara is one of the leading mobile games companies headquartered in Mumbai and…

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Game Licensing 

ESL picks up minority stake in Nazara Technologies

ESL, an e-sports company and part of international digital entertainment group MTG has picked up a minority stake in gaming firm Nazara Technologies Ltd for an undisclosed amount. Founded in 2000, ESL runs amateur-to-professional leagues.The investment comes after IIFL and and Rakesh Jhunjhunwala put in Rs.330 crore and Rs. 180 crore respectively in Nazara. These range from online tournaments to major global mega stadium events worldwide, and distributing its content and original programming across digital and linear channels, including Facebook, Twitter, Twitch, Sony Vue, Disney XP and Hulu. Additionally, ESL…

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Game Licensing Uncategorized 

Nazara Technologies acquires 55 pc stake in Nodwin Gaming

Nazara Technologies has acquired a majority stake of 55 per cent in Nodwin Gaming, one of the premier esports companies in India. Just last year, Nazara announced its foray into esports last year. Nodwin, which is a 50:50 venture of Akshat Rathee, Gautam Virk and Jetsynthesys will become an independent subsidiary of Nazara. The approach by Nazara includes localised content creation around global events (ESL One, ESL Pro League, Intel Extreme Masters, The International by Valve, etc) and creating local events by bringing in sponsors. Commenting on the acquisition, Westbridge…

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