Brand & Lifestyle 

Label Corp ties with Myntra, Jabong & Namshi to sell merchandise

Reading Time: < 1 minute Post Views: 1,872 Fashion and lifestyle e-tailer Label Corp, which runs The Label Life, has tied up with Myntra, Jabong and fashion portal Namshi to sell its merchandise on the online marketplaces, according to reports. “We are looking forward to reaching millions of women across tier I and tier III cities through partnership with Myntra and Jabong,” founder and CEO Preeta Sukhtankar was quoted as saying. The LabelLife.com is an Indian e-commerce lifestyle brand based in Mumbai. It retails home décor, clothing and accessories. The collections are closely edited by…

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Celebrity Fashion & Accessories 

Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

Reading Time: < 1 minute Post Views: 1,968 Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand. “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean it’s one thing to be…

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Celebrity Licensing Fashion & Accessories 

Designer Manish Malhotra to launch his first-ever makeup line

Reading Time: 2 minutes Post Views: 3,447 After designer Sabyasachi Mukherjee, ace designer Manish Malhotra forayed into the world of cosmetics after conquering the fashion segment.  The designer has collaborated with premium European make-up brand MyGlamm to launch a new collection. The collection is called ‘Manish Malhotra Haute Couture Makeup’. With celebrity fitness trainer Deanne Panday’s daughter Alanna as Malhotra’s muse, the collection is for every woman who wants to feel ‘unapologetically glamorous’, according to a statement.   View this post on Instagram   Go mad with metallics. . @myglamm @manishmalhotra05 . . .…

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