Brand Licensing 

Entertainment One acquires fresh crop of licensing partners

Reading Time: 3 minutes Post Views: 3,069 Further extending Peppa Pig’s retail presence in the UK, Entertainment One (eOne) has got a fresh crop of licensing partners, gt into deal renewals and brand partnerships that will enhance its consumer products programme. The brand also welcomes new charity partner Movember with Daddy Pig joining in to support the men’s health charity this November. New partners joining the UK licensing programme and set to debut products from 2018 are Vitabiotics, the UK’s largest vitamin supplier which will launch a fun range of Peppa Pig shaped vitamins…

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Merchandise Licensing 

e-One’s PJ Masks on way to expand global merchandise programme

Reading Time: < 1 minute Post Views: 2,125 Thanks to new partners in Asia Pacific, Latin America the UK and Australia, Entertainment One’s pre-school series PJ Masks is expanding its global merchandise programme. Global master toy partner Just Play will roll out products next month in the Asia-Pacific region where Medialink has teamed up to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Dianos will manage activities in Korea, and Bradford Licensing will rep the brand in India. Just Play’s toy line will hit Latin America in August in partnership with local…

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