Brand Licensing E-Commerce Sports Sports Licensing 


Reading Time: 2 minutes Post Views: 233 Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through a wide array of merchandise, and MI Shop ( its online fan merchandising store, provides easy access to a range of authentic and affordable fan gear from leading brands. Today, ahead of WPL & IPL, MI Shop announced the launch of its official season fan merchandise. MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’ The shop will offer a wide array of merchandise that includes official match jerseys,…

Read More
Brand & Lifestyle Sports Sports Licensing 

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

Reading Time: 2 minutes Post Views: 284 Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set on India’s cricket. The recent sight of the Under-19 women’s team storming the pitch waving the tricolour, grabbing the first World Cup for India’s women’s cricket team – has warmed our hearts. However, only a handful of brands like Blissclub, Aditya Birla Capital, and Boost celebrated their victory. In the last two-three years, there have been massive strides towards equality in sports. Last year, in yet another historic move, the…

Read More
Brand & Lifestyle Sports 

Rohit Sharma extends contract with Adidas

Reading Time: < 1 minutes Post Views: 4,007 India batsman Rohit Sharma has extended his contract with the global sportswear giant Adidas. Rohit Sharma has been associated with Adidas since 2013. “We are excited to continue my run with adidas and together we had a good partnership and I look forward to another great run,” Rohit Sharma said. Sharad Singla, Director Brand Marketing, Adidas India, reportedly said: “Rohit is an ambassador of change, continuously propagating a message that helps the world to become a better place to live in.” Rohit Sharma is an Indian international…

Read More
Brand & Lifestyle Collaborations Sports 

Game of sponsors: These brands associate with your favourite teams in IPL 2018

Reading Time: 3 minutes Post Views: 4,733 Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions. According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year. The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump…

Read More
Merchandise Licensing Sports 

IPL 2018: The Souled Store brings official merchandises of KKR, Mumbai Indians

Reading Time: 2 minutes Post Views: 6,310 In what can be termed as good news for cricket fanatics, famous online destination for customized products ‘The Souled Store’ becomes partner for the sale of official Mumbai Indians and Kolkata Knight Riders merchandise. The exclusive merchandise will have the Mumbai Indian and Knight Rider’s official logo to confirm authenticity or genuineness of the product. The products include official practice jersey, Doodle backpacks, travel and official jersey, official fan jersey, badges, mugs and more. The price of the products ranges from Rs 250 to Rs 3570. The…

Read More
Sports Licensing 

IPL 2017 begins today with a clash between Hyderabad and Bangalore

Reading Time: 3 minutes Post Views: 2,547 Finally the day has arrived when the 10th edition of the Indian Premier League (IPL) gets underway this evening at Hyderabad’s Rajiv Gandhi International Stadium with defending champion Sunrisers Hyderabad taking on Royal Challengers Bangalore in what can be treated as repeat of last year’s final. It may be recalled that the two had clashed in last year’s final clash in Bengaluru, in which Sunrisers Hyderabad went on to become winners. Cricket fans, both on the grounds or watching the games on TV, will wait for the now familiar sound of the…

Read More
%d bloggers like this: