Retail 

Mufti to expand footwear retail, eyes Rs 1000 cr sales in 3 years

Mufti will expand its recently launched footwear line and aims to expand its distribution from the current 100 stores to over 500, including multi-brand-outlets. After launching a footwear line in August this year, it plans to further expand into the product category. It will expand its distribution from the current 100 stores to over 500, including multi-brand-outlets. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable yet comfortable. Commenting…

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People 

Mufti appoints Vipul Mathur as Chief Operating Officer

The clothing and fashion brand Mufti has announced the appointment of Vipul Mathur as Chief Operating Officer (COO). A B.Tech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In his current role, he will be responsible to augment consumer experiences and propel the brand towards a stronger growth. “We are delighted to have Vipul as a new addition to our top management team. Mufti is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers,” Founder and MD Credo Brands Marketing, Kamal…

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Brand & Lifestyle Celebrity Fashion & Accessories 

Mufti ropes in Kartik Aaryan as its first brand ambassador

After completing 20 successful years, Bollywood actor Kartik Aaryan has now been roped in as the brand ambassador for Mufti brand. The brand has decided to rope in a Bollywood face for the first time to endorse their fashionable apparel collection. Kartik’s association with Mufti seems like an ideal fit for the brand since he is popular amongst men and women, alike. The brand was launched in 1998 by Kamal Khushlani, with one driving ambition, to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream…

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