TV & Films 

MTV targets substantial viewership growth in 2019

Viacom18-owned youth GEC MTV is targetting substantial viewership growth in 2019 compared to 2018. The channel has claimed that it attracted 700 million views and 3.67 billion minutes of viewership in the first half of 2019, across TV and the OTT platform Voot. To get to this target the broadcaster has announced a slew of programming initiatives. One of these is ‘MTV Hustle’ which is a rap reality show that the broadcaster has been trying to get on-air for the past three years. ‘MTV Hustle’ is being judged by hip…

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Sports 

Indo International Premier Kabaddi League ropes in BookMyShow as ticketing partner

Indo International Premier Kabaddi League (IPKL), a brand new kabaddi league promoted by New Kabaddi Federation (NKF) and with DSport – A Discovery Communications channel as host Broadcaster has brought on board BookMyShow, India’s leading entertainment destination as its official ticketing partners for the inaugural season. The Indo International Premier Kabaddi League in its first edition will see eight teams vie for the top honors from 13th May – 4th June 2019 across three locations viz; Pune, Mysore and Bengaluru. Tickets for the first season of IPKL will be available…

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Apparel Licensing Merchandise Licensing 

Adidas, MTV launch ‘Beavis and Butt-Head’ merchandise collection

The skateboarding division of Adidas has teamed up with MTV to create a limited-collection of Beavis and Butt-Head merchandise. According to a Nerdist report, the products in the Adidas / Beavis and Butt-Head collection will be priced between the USD30 – USD70 mark. Check out the full collection here: From the hoodie and jacket to the graphic tees, all the clothes in the upcoming collection portray the iconic duo as they slack off at work. The entire collection will be available on November 3rd at the Adidas Skateboarding website and…

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Apparel Licensing Celebrity Fashion & Accessories 

All new Snookinis are here! Polizzi inks deal with Swim USA

Nicole Snooki Polizzi, has inked a deal with Swim USA to create line of body inclusive swim suits, dubbed as “Snookinis.” According to a report in the License Global, the swimwear range will include five styles–including one hot mesh, sexy mawma, rarwr, GTL pin up and pinkalcious. With aa aim to support vast range of body types, the collection is now available exclusively at the official webstore — The SnookiShop.com. Sharing pictures on various social-media handles, Nicole wrote, “IT’S FINALLY HERE! THE SNOOKINI COLLECTION! Get yours before they sell out.…

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Fashion & Accessories 

Now, get MTV’s 90s era look with Forever 21. Here’s how

To pay homage to MTV’s ‘90s era, Viacom Consumer Products has partnered up with retailer Forever 21 for an exclusive clothing line. The collaboration will feature a host of vintage-inspired pieces that celebrate the aesthetic and energy of the network in the 1990’s. The F21 x MTV collection will comprise of women’s t-shirts, crop tops and bikinis, as well as men’s t-shirts, caps and trunks. “MTV is one of the most iconic networks, and its fans span generations, demographics, cultures and continents. We were very excited to be able to…

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LIMA INDIA People 

Maura Regan is the new President of LIMA

The International Licensing Industry Merchandisers’ Association has appointed Maura Regan to serve as the organization’s president, beginning July 1. She succeeds Charles Riotto, who is retiring after a 21-year career with the organization. Currently, Regan serves as LIMA’s executive vice president. Before that, she was serving as the senior vice president and general manager of international media business at Sesame Workshop, where she oversaw the company’s international distribution and licensing business. Prior to Sesame Workshop, Regan held executive roles at Scholastic Entertainment and MTV Networks. She served as chairman of…

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