Collaborations Food & Drink Retail 

Walmart to now sell Nickelodeon slime ice cream

Reading Time: < 1 minute Post Views: 2,702 Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. Both products available will be in Walmart freezers nationwide. Nickelodeon’s iconic green slime made its debut on You Can’t Do That On Television back in 1979. Contestants on the show would be…

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TV & Films 

HOOQ strucks partnership deal with India’s Hotstar: What it means?

Reading Time: 2 minutes Post Views: 2,470 Southeast Asian streaming service HOOQ has struck a crucial partnership deal with India’s premium streaming platform ‘Hotstar’. As per the association, HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies will be made available to Hotstar Premium users. In turn, HOOQ can leverage Hotstar’s massive scale of over 150 million monthly active users. Ajit Mohan, CEO, Hotstar, said, “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world — an aggregation of content from across studios and content producers, at a…

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Brand Licensing Merchandise Licensing Movie Licensing Toy Licensing 

#WowWednesday: How ‘Chhota Bheem’ becomes India’s favourite animated character?

Reading Time: 3 minutes Post Views: 7,382 We have a ‘little’ addition to the list of our famous Indian superheroes – be it Krish, Shaktiman, Baal Veer, or Ganesha. Any guess? It’s our very own gullible – Chhota Bheem. Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. Unseasonal nature of the sales across big cities and small towns alike and a large portfolio of products at different price points have been helping the steady growth of Chhota Bheem merchandise sales year-after-year. Chhota Bheem is an Indian animated…

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