Movie Licensing Uncategorized 

emoji Movie and Sony Pictures Animations Enters Licensing Agreement

Reading Time: < 1 minute Post Views: 8,998 emoji company GmbH and Sony Pictures Animation (SPA) announced on Tuesday that they have entered into a licensing agreement with regard to emoji company’s registered emoji® trademark. The agreement covers the use of the term “emoji” in connection with SPA’s worldwide merchandising program for SPA’s upcoming comedy feature The Emoji Movie, coming to theatres August 11th, 2017. Both parties will offer their unique sets of icons and characters and target different markets. “We are happy to enter into this agreement with Sony Pictures,” says Marco Huesges, CEO of the…

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Character & Entertainment E-Commerce Movie Licensing Retail 

Red Chillies partners with Furlenco for Dear Zindagi

Reading Time: 2 minutes Post Views: 4,601 Red Chillies Entertainment and Online furniture Rental Company, Furlenco collaborate for the movie ‘Dear Zindagi’ starring Shah Rukh Khan and Alia Bhatt. Furlenco and Red Chillies have launched a TVC as part of the association which promotes the message of ‘Living your life to the fullest and loving it’. As part of the campaign, Furlenco will also create an exclusive ‘Dear Zindagi’ store online for its customers to rent the furniture featured in the Bollywood movie. Fans will get a chance to meet Alia Bhatt, besides winning exclusive movie…

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Movie Licensing 

Valerian And The City Of A Thousand Planets Blasts Off With New Licensing Partners

Reading Time: 2 minutes Post Views: 4,780 EuropaCorp announced seven newly signed licensing partners for Valerian and the City of a Thousand Planets, the upcoming live action feature film directed by visionary filmmaker Luc Besson. The licensees include National Entertainment Collectibles Association (NECA) for action figures, die-cast vehicles and prop replicas; Funko for Pop! and Mystery Mini figures; ACCO Brands for calendars; Love & Madness for jewelry, patches, tattoos, hair accessories, bags, and tech accessories; Just Toys for impulse aisle and blind bag items and many more licensees. These new licensees join the recently…

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Movie Licensing 

Sesame Street to be a Movie, Stranger Things producer working on it

Reading Time: < 1 minute Post Views: 3,664 A new film version of the children’s TV show Sesame Street is being developed by one of the producers of Arrival and Stranger Things. The project recently moved from Fox to Warner Bros and is said to be an ‘imaginative and entertaining take on the beloved and decades old global brand.’ “The trick there is to honour these characters that are beloved, but in a movie that feels entertaining for the kids who we might bring to the movie, and humorous for those parents who bring their kids,” Levy…

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Entertainment Licensing Movie Licensing 

Sony Pictures teams up with Penguin for Peter Rabbit Movie licensing programme

Reading Time: < 1 minute Post Views: 3,461 Sony Pictures has teamed with Penguin Ventures to develop a licensing and consumer products programme for the upcoming Peter Rabbit movie Sony Pictures Entertainment is launching a worldwide licensing campaign that will include representation from Penguin Ventures across the UK, Ireland, Australia, New Zealand and Japan. The programme will be developed around the upcoming live-action and CG animated Peter Rabbit movie, based on the hit series from Beatrix Potter. Jamie Stevens, EVP Worldwide Consumer Products Sony Pictures Entertainment, said: “We are excited about the creative direction of…

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Know-How 

Genres of Licensing

Reading Time: 5 minutes Post Views: 4,034 ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these…

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Movie Licensing 

Balaji Motion Pictures Kickstarts Merchandise with ‘A Flying Jatt’

Reading Time: 2 minutes Post Views: 6,733 Brand Monk Licensing the exclusive licensing agency for Balaji Motion Picture’s ‘A Flying Jatt’ India’s youngest Superhero film, A Flying Jatt launched the official merchandise, at Kidzania India, Mumbai with Tiger Shroff and Remo D’souza.  Brand Monk Licensing (BML) is the exclusive licensing agency appointed by Balaji Motion Pictures Limited for the merchandize of A Flying Jatt Brand Monk Licensing has appointed WOW Heads, Gingercrush.com, Utpatang.com, and Houzzcode as Licensees, producing an impressive range of licensed products in various product categories such as Bobble Head, Bust, Home Décor,…

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