Brand & Lifestyle Brand Licensing Merchandise Licensing 

Game of Throne season 8: How brands banked on the merchandizing bizs

Reading Time: 4 minutes Post Views: 1,600 Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content…

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Collaborations 

Mountain Dew inks with Immortals, to sponsor eSports team

Reading Time: < 1 minute Post Views: 2,835 PepsiCo. North America has signed an agreement with Immortals. With this association, Mountain Dew become the group’s first-ever official beverage sponsor for the global eSports organization. Mountain Dew and Immortals are planning a series of digital and live beginnings including original programming on Mountain Dew’s Twitch channel. Moreover, they are also seeking integration of Immortal’s players into Mountain Dew-branded eSports events including “Dew Tour” and “Mountain Dew League.” As per a report in Global License, Mountain Dew, Immortals and Lionsgate will work together on a series of…

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Food & Drink Sports Sports Licensing 

Mountain Dew teams with FILA for exclusive line of footwear

Reading Time: < 1 minute Post Views: 3,622 Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is now…

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