Mountain Dew teams with FILA for exclusive line of footwear

Reading Time: < 1 minute Post Views: 3,622 Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is now…

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