Brand Licensing 

Reliance Brands pips FirstCry.com to operate Mothercare stores in India

  Reliance Brands has edged out FirstCry.com to acquire the rights to operate stores of UK-based kids products company Mothercare in India. FirstCry.com was in advanced stages of talks with DLF Brands before Reliance emerged and snapped up the rights. Reliance Brands sells international labels such as Diesel, Hamleys, Kenneth Cole and Steve Madden in India. The deal gives the unit of Reliance Industries control over all Mothercare outlets currently run by DLF Brands. Emails sent to DLF Brands and Reliance Brands seeking details of the deal remained unanswered. Mothercare…

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Brand Licensing 

FirstCry.com in talks to buy India franchisee right for UK’s kids products brand Mothercare

In a bid to bolster its presence in the growing kids’ products market, FirstCry.com is in talks to buy the India franchisee right for UK’s kids products brand Mothercare from DLF Brands. Among other global labels to change hands from DLF Brands, Mothercare is the latest brand after Mango, Forever 21and Sephora. While DLF Brands and FirstCry refused to talk on the same, Mothercare declined to comment on the story. “We are not doing any deal with FirstCry.com,” said Timmy Sarna, managing director of DLF Brands. Our sources are of…

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Fashion Licensing 

Aeropostale ends exclusivity with Amazon.in

US teen retail brand Aeropostale has ended its exclusivity with Amazon.in. Parellely, the brand has signed partnership deeds with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com. Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April last year which the brand said has ended now. Hence, they are available on other platforms. Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led Amazon.in to be…

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