Game Licensing 

To celebrate 50 years of Yellow Submarine, Monopoly launches Beatles themed board game

Monopoly launched a new title based on ‘The Beatles and Yellow Submarine’. The deal was finalized by the UK licensing agent Caroline Mickler, Apple Corps, and Hasbro for a special edition of the popular game, celebrating 50 years of the animated film, Yellow Submarine. According to a report in the Licensing Biz, Regent Street, Bond Street, Oxford Street and all of the London stations and utilities have been replaced by Nowhere Land, Rainbow Tunnel, Sea of Green, Trombone Express and Mersey Works, as well as Beatles themed versions of Chance…

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Event Event News Toy Licensing Toys & Games 

Hasbro creates first-ever fan, family convention ‘HASCON’

Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’ Hasbro will launch its first-ever fan and family convention, HASCON, next year. The event, which will take place Sept. 8-10, 2017, in Rhode Island, will bring together Hasbro’s brands for a three-day celebration that is to include interactive experiences, exclusive products, talent appearances, panels and more. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s…

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