Publishing 

Disney inks three-year bilingual book deal with BuzzPop

Disney Consumer Products has partnered with BuzzPop, and inked a multi-year deal for a slate of bilingual books featuring a multitude of Disney characters. The book series will also aim to appeal to new language learners and bilingual readers. In addition, the books will introduce new concepts including numbers, colors and simple words and new stories. According to the three-year deal, BuzzPop will release bilingual English-Spanish, English-Mandarin and English-French storybooks, board books, leveled readers and more that feature Classic Disney, Disney Princess, Disney Channel, Disney Junior and Disney Pixar characters.…

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Brand Licensing Corporate Brand Institutional Licensing 

Disney Launches SPI for Sustainable Future

Disney’s Smart Packaging Initiative is the need of the hour for a better planet; a challenge to the toy industry With sustainability becoming an important norm in the Industry, it is packaging which makes companies to take one step behind in the process of sustainable future. For a huge company as Disney, this was a challenge as even the research revealed that two of the top five environmental concerns were to reduce the packaging and to use more recyclable materials. While they began to address this issue through easy-to-open packaging…

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