Character Licensing Fashion 

Only India, partners with Disney to launch Mickey Mouse apparels 

Reading Time: < 1 minutes Post Views: 1,504 Only India, partners with Disney to launch Mickey Mouse apparels  Bestseller apparel brand Only launches a new Mickey Mouse collection in partnership with Disney. The garments in the collection include shorts, shirt dresses, t-shirts, and skirts. All items will have the iconic Mickey Mouse character on them. The designs are quirky and fun.  Every garment would carry the oversized logo and scribbled designs, which would make the silhouettes bold and youthful. Pieces in this collection can be transformed from loungewear to work from home outfits easily. The…

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Brand Licensing Character Licensing 

Reliance Retail inks licensing agreement with Disney

Reading Time: < 1 minutes Post Views: 3,965 Reliance Retail has entered into a licensing deal with the Walt Disney Company, according to a report in Economic Times. As per the association, Reliance will retail Disney products featuring the brand’s popular characters under its private label. The new licensing agreement was done in a bid to expand its offerings in the children’s section of the market. “This is a long-term partnership and Reliance wants to garner a larger share in children’s products, even in smaller towns,” a source told ET Bureau. As per the report,…

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Character Licensing Fashion Licensing 

Dose of Colors launches new ‘Mickey Mouse’ cosmetic collection

Reading Time: < 1 minutes Post Views: 3,006 Cosmetic brand ‘Dose of Colors’ released a brand-new collection themed around one of Disney’s most notable mascots – Mickey Mouse, who is celebrating its 90th Anniversary. According to Allure, the line, which includes lip products and an eyeshadow palette features small tributes to Mickey, including tubes covered in mouse ears and a palette with the character’s face. A lipstick was named 1928, in honor of Mickey’s birthday, and eyeshadows named after the character’s most famous phrases. The entire collection is currently available online, and products retail between…

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Apparel Licensing Character Licensing 

Walt Disney collaborates with Lacoste for ‘Mickey Mouse’ apparel collection

Reading Time: < 1 minutes Post Views: 2,706 The Walt Disney Co. has inked a deal with lifestyle brand Lacoste for a new collection of apparel and accessories to celebrate Mickey Mouse’s 90th anniversary and Lacoste’s 85th year. The new collection features both Mickey and Minnie Mouse across about 30 pieces including sneakers, leather goods, polos, tees, sweatshirts and accessories for kids and adults. The new Mickey and Minnie range is set to debut at Lacoste stores on November 1 in the U.S, and the worldwide rollout date has been scheduled to November 14. Meanwhile,…

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Character Licensing Fashion Licensing 

Disney, Skinnydip London create new ‘Mickey Mouse’ fashion collection

Reading Time: < 1 minutes Post Views: 3,099 Disney has teamed with Skinnydip London for a new collection of Mickey Mouse gear inspired by Mickey’s 90th anniversary. Best known for their kitschy accessories in colorful prints and patterns, Skinnydip’s new collection includes tees, hoodies, handbags, totes, phone cases, makeup and more that celebrate the animated mouse. Check out the collection here: Key items include a kiss-lock bag with a repeating “Mickey” name pattern and a plastic carry-all tote with a colorful image of the classic character. The Disney x Skinnydip line is available now at…

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Character Licensing 

Mickey Mouse all set to turn 90: Here’s what India has planned

Reading Time: 2 minutes Post Views: 3,801 Whether you are a 90’s or new generation kid, one cannot forget the charm and brand value of the iconic character Mickey Mouse. Walt Disney’s most iconic cartoon character is set to turn 90, and India has definitely planned a special surprise for its fans and followers. According to a Livemint report, around 30 licensees will bring out collections centered around the nine-decade commemoration. “Mickey exists in all our verticals including television, gaming, and touring productions, but its popularity is most visible in consumer products,” Abhishek Maheshwari,…

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Accessories Licensing Apparel Licensing Character Licensing Fashion Licensing 

Mickey’s 90th Anniversary: Disney X Vans collection launched, See pics!

Reading Time: < 1 minutes Post Views: 2,607 For those who have loved past Disney and Vans collections, it’s time to rejoice. In celebration of Mickey’s 90th, the duo has teamed up for the ‘Disney X Vans’ collection to commemorate the celebrations of the beloved Disney character with a new line of shoes, apparel, and accessories inspired by “The True Original”. There are 11 pieces found in the collection, spanning all the way from the 1920s to today. Check out the collection here: Taking inspiration from different decades of Mickey imagery, the 11 designs capture…

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Art & Design Character & Entertainment 

Photographer Rankin celebrates Mickey Mouse’s 90th anniversary. Here’s how

Reading Time: 2 minutes Post Views: 3,986 To celebrate Mickey Mouse’s 90th anniversary, Disney Consumer Products is coming up with a new special-edition book that features photographs by noted photographer Rankin. The book “Mickey Mouse & Me”, features portraits of pop-culture icons who share stories about the interactions with the legendary property. Props include Mickey figure, Mickey Mouse ears a and giant white gloves. Over 30 icons from the worlds of fashion, film, music, TV and entertainment – including Kate Moss, Mark Hamill, Tinie Tempah, Phillip Schofield, Amanda Holden and Heidi Klum have been…

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Apparel Licensing Fashion & Accessories 

Vero Moda launches limited-edition Mickey Mouse collection

Reading Time: < 1 minutes Post Views: 4,090 Whether you are a 90’s or new generation kid, one cannot forget the charm and brand value of the iconic character Mickey Mouse. Leading fashion brand Vero Moda has launched a limited-edition Mickey collection. Inspired by the beauty of Japanese art form origami, the collection is done in muted tone, yet with an element of childhood nostalgia matched with current trends A wide-ranging take on a cartoon inspired collection, this limited line is a fresh take on work wear range. The price ranges between Rs 1,499 to Rs…

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Publication Licensing Publishing 

Bonnier Publishing in a new deal with Disney for new range of titles

Reading Time: < 1 minutes Post Views: 4,204 Bonnier Publishing has entered into a new deal with Disney for a new range of titles that will arrive this autumn. The publishing company will develop a wide range of formats based on a number of Disney brands including Disney Baby, Disney Princess, Frozen, 101 Dalmatians, The Jungle Book, Winnie the Pooh and Mickey Mouse. Perminder Man, CEO of Bonnier Publishing UK averred, “We firmly believe in ‘publishing for everyone’ and, as the only publisher with strong expertise across both trade and mass markets, we’re ideally positioned to…

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