Sports Sports Licensing 

Valencia takes merchandise operation in-house after Puma deal

Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years. Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets. The decision from the La Liga side was taken as part of a new digital business plan. The club has relaunched its online store and digital platforms to allow them to gather more information about…

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Fashion & Accessories Merchandise Licensing 

After ONLY, Jack & Jones launches Marvel Avengers-themed apparel collection

Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises. Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India too join the Avengers bandwagon. The jeans brand has teamed up with Marvel to launch a limited-edition collection. JACK & JONES also took to the Twitter and wrote, “Gentlemen! You’re up. @Avengers Assemble! The Infinity War collection is out now” Gentlemen! You’re up. @Avengers Assemble! The Infinity War collection is out…

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Apparel Licensing Merchandise Licensing 

NSYNC ‘Dirty Pop-Up’ coming to LA, features official merchandise collection

Fans of NSYNC will have another opportunity to rejoice and relive the legacy of the evergreen mega-group through a nostalgic and immersive experience that is scheduled to run from April 28-May 1 in Los Angeles. The ‘Dirty Pop-Up’ will celebrate the 20-year history of the group and will serve as the launch of NSYNC’s official merchandise capsule collection.  The celebration also ties in with the group receiving its star on the Hollywood Walk of Fame on April 30. In collaboration with NSYNC’s merchandise and licensing partner, Epic Rights, visitors can…

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