Character Licensing Merchandise Licensing 

Lawless Entertainment concludes deal with MSMG for ‘The Swan Princess’

Reading Time: < 1 minutes Post Views: 3,772 Lawless Entertainment announced the conclusion of a licensing deal with MSMG for ‘The Swan Princess’.  The deal includes various items in the apparel category including t-shirts, hoodies among others. MSMG has teamed with apparel manufacturer INX Printing, Haaseline Entertainment, and CPG Product Placement Group to bring apparel to retail with Swan Princess and many characters. The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, The Swan Princess, and Prince Derek.  The adventures…

Read More
Character Licensing Merchandise Licensing 

Silvergate unveils licensing opportunities for its new Netflix show ‘Hilda’

Reading Time: 2 minutes Post Views: 3,544 International TV production and brand licensing company Silvergate Media unveils details of its new animated adventure TV series, Hilda, and its plans for the consumer products programme following the global premiere on Netflix on September 21. The broadcast launch coincides with Europe’s biggest licensing trade show, Brand Licensing Europe 2018, where Silvergate Media will be presenting licensing opportunities for this beautifully designed brand which is based on the Eisner-Award nominated graphic novels by Luke Pearson. Co-produced by Silvergate Media and Mercury Films, Hilda is now available in…

Read More
Merchandise Licensing 

IMG partners with Tetris brand to launch licensed products in Asia

Reading Time: < 1 minutes Post Views: 3,371 The Tetris Company has appointed IMG as its merchandise and licensing representative to launch a range of products in the Asian market until 2020. In celebration of the Tetris brand’s 35th anniversary, which is scheduled to take place in 2019, IMG will target key product categories including apparel, fashion accessories, bags and backpacks, footwear, consumer electronics, home décor, and furniture among others. Miki Yamamoto, SVP of Licensing, IMG  said, “Tetris is one of the top-selling video games of all time. It’s played across all age groups from teenagers seeking unique and…

Read More
Character Licensing Know-How 

FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Reading Time: 3 minutes Post Views: 5,132 Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed…

Read More
Merchandise Licensing 

eOne announces broadcast and licensing plans for ‘PJ Masks’ in Korea

Reading Time: < 1 minutes Post Views: 4,201  Entertainment One (eOne) expanded the presence of its popular preschool superhero property, PJ Masks across Asia. The show will be heading to free-to-air channel EBS in Korea. Starting August 29, 52 episodes from Series 2 of PJ Masks will begin airing on EBS and will significantly boost exposure for the show in the region following the broadcast debut on Disney’s cable network in 2017. Disney Junior is also set to air with Series 2 later this year.  “There’s been incredible growth for PJ Masks across Asia,” said…

Read More
#LCExcl Interview People Sports Licensing 

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

Reading Time: 3 minutes Post Views: 5,765 With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, Alcis Sports that won the rights for 2018 FIFA World Cup Russia-licenced apparel merchandise in India, Nepal, Sri Lanka and Pakistan, had seen a spike in sales of football merchandise. Licensing Corner…

Read More
Brand Licensing Toy Licensing 

Viacom18 to develop preschool series ‘Wissper’ licensing program in India

Reading Time: 2 minutes Post Views: 2,716 The German media companies — Studio 100 Media and m4e have signed a deal with Viacom18 Media that sees the animated preschool series Wissper debuting in India along with a consumer products roll-out. India’s leading Hindi entertainment channel has secured all rights for TV, digital and home entertainment as well as for licensing and merchandising for its subcontinent including Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka. The show will be premiere on Nick Jr. India this autumn. Viacom18 Consumer Products is developing a licensing program for Wissper…

Read More
Merchandise Licensing 

Waoh! Insight Editions releases new collectible ‘Captain Marvel’ notebooks

Reading Time: < 1 minutes Post Views: 3,253 Fans of Captain Marvel can rejoice! Before the superheroine movie hit the theatres somewhere in 2019, fans are slowly being introduced the overall look of the movie in the form of merchandise. Disney’s licensing partner ‘Insight Editions’ released new collectible Captain Marvel notebooks with red and blue covers. One of the two notebooks features Brie Larson who plays Caron Danvers aka Captain Marvel in the movie. The other book with blue cover shows off the logo and emblem that viewers witnessed at the end of ‘Avengers: Infinity…

Read More
Celebrity Merchandise Licensing 

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

Reading Time: < 1 minutes Post Views: 5,129 Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder. The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups. As per the association, Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform in the first phase, followed…

Read More
Merchandise Licensing Sports Licensing 

Beijing 2022 Winter Olympics launches licensing program

Reading Time: 2 minutes Post Views: 3,405 After a successful trial run over the past six months, the Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July 31. The program has been launched to promote the Olympic spirit, provide a marketing platform for Chinese small- and medium-sized businesses, attract public participation, and finance the upcoming games. The launch comes three years after Beijing won the bid to host the upcoming Winter Olympics, becoming the only city to ever host both the Summer and Winter Games. According to a press conference,…

Read More
%d bloggers like this: