King Features appoints Megalicense International as licensing agent in the Russian market

Reading Time: 2 minutes Post Views: 2,464 Worldwide licensor of Betty Boop and Popeye, King Features has appointed Megalicense International to serve as its licensing agent in the Russian market. For Betty Boop, Megalicense will focus on further expanding the character in the fashion world while the athleisure sector will be a key focus for the Popeye brand. “King Features represents the continuous development of Megalicense in the fashion and lifestyle segments with brands having high potential that can find a strong customer recognition and identification with Russian customers,” said Friderico Gatti, general manager,…

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