Merchandise Licensing 

Betty Boop and Popeye set to take over Hong Kong’s Metro Harbour Plaza Mall

Reading Time: 2 minutes Post Views: 2,675 This holiday season, we will see Betty Boop and Popeye team up to take over the iconic Metro Harbour Plaza Mall in Hong Kong. The activation, developed by production company KASHow, is titled A Christmas Cruise and will let holiday shoppers interact with costumed versions of the classic animated characters, engage in boat-race-themed video games, download Facebook mini-games, create original personalized digital Christmas cards, send Instagram messages to friends, create personalized 30-second interactive videos among others. Otherwise too, larger-than-life fiberglass figures of Betty Boop, Pudgy, Bimbo, Popeye,…

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Merchandise Licensing 

e-One’s PJ Masks on way to expand global merchandise programme

Reading Time: < 1 minute Post Views: 2,127 Thanks to new partners in Asia Pacific, Latin America the UK and Australia, Entertainment One’s pre-school series PJ Masks is expanding its global merchandise programme. Global master toy partner Just Play will roll out products next month in the Asia-Pacific region where Medialink has teamed up to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Dianos will manage activities in Korea, and Bradford Licensing will rep the brand in India. Just Play’s toy line will hit Latin America in August in partnership with local…

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