Character Licensing 

MDL launches Angry Birds “Hatchies” collectibles

Maurizio Distefano Licensing (MD Licensing), which manages licensing for the ‘Angry Birds’ brand and its popular spin-off brand ‘The Hatchlings’ in Italy and Switzerland has agreed to a new Hatchlings license on behalf of Rovio Entertainment. Leading Italian publisher De Agostini Editore is marketing a series of Angry Birds Hatchlings ‘Hatchies’ – colourful collectible figurines sold in flow packs attached to the kids’ Publication & Co Magazine in all kiosks across Italy. The collectibles were available since October end. Hatchies are based on the Hatchlings, the hilarious baby birds who rose to…

Read More
Character & Entertainment TV Series Licensing 

Toonbox appoints MD Licensing for animated series Kit^n^Kate

Animation studio Toonbox has appointed Maurizio Distefano Licensing to serve as the Italian licensing agent for its preschool series “Kit^n^Kate.” Maurizio Distefano Licensing will now work to secure partners across a variety of children’s categories. The expanded licensing program will also be supported by Rovio Entertainment, which acts as master consumer products licensee for the brand worldwide. “We are extremely pleased to be announcing our co-operation with Maurizio Distefano in Italy on ‘Kit^n^Kate,’” says Pavel Muntyan, chief executive officer, Toonbox. “MD Licensing believed in our brand in the early stages…

Read More
Character Licensing Food Licensing 

Alvin and Chipmunks partners Citterio for new range of food products

Popular children’s show Alvin and the Chipmunks is making its move into the food aisle thanks to a new partnership with the Italian packaged cooked meats and snacks specialist, Citterio. The new deal will see the hit property launch its own branded range of UnDueTris snacks in supermarkets and hypermarkets across Italy. UnDueTris offers a range of snacks in two flavours: salame and ham, each accompanied by fragrant breadsticks and apple puree made for eating on the go.Each themed pack will feature sketches of Alvin and his troupe of friends…

Read More
%d bloggers like this: