Food & Drink 

McDonald ties up with Japanese fashion brand Beams

McDonald’s has tied up with Japanese fashion brand Beams to launch a new limited edition capsule collection that would feature the fast food chain’s iconic Big Mac sandwich. The new Big Mac-inspired range will feature merchandise such as t-shirts, hats, bags and cell phone cases, in limited runs of 300 items each. The new products are now available on the Japanese site Rakuten.ne.jp, which also ships internationally. The Rakuten website will also be selling 300 jars of Big Mac sauce.  

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Brand Licensing 

McDonald partners with Nintendo to bring in Happy Meal toys

McDonald has partnered with Nintendo to develop characters from the iconic video game series appear as Happy Meal toys between April 26 and May 22 in restaurants across the US. The promotion comes at a time that coincides with the launch of Mario Kart 8 Deluxe on Nintendo Switch, an update to the Wii U game which has been showered with praise from critics and will be available worldwide tomorrow. “Nintendo is always looking for ways to expand its brand, and a partnership with the family-friendly McDonald’s restaurants felt like a…

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